Xiaomi Took Huawei’s Place In Latin America’s Smartphone Market


Latin AMerica smartphone market

Data from Counterpoint Research shows that in the fourth quarter of 2020, Huawei fell out of the top five smartphone shipments in Latin America. As we usually see in the latest reports of smartphone market, Xiaomi benefited from the decline of competitors and entered the top three.

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Xiaomi’s market share increased from 4.4% in the fourth quarter of 2019 to 6.7%. It ranks third after market leaders Samsung (36.9%) and Motorola (18.4%). Latin America is one of those rare markets where Lenovo occupies top places.

Latin AMerica smartphone market

Counterpoint Research assistant Monika Sharma said that Xiaomi experienced the largest growth this quarter. It has become the third largest player in the region for the first time.

‘From a trend point of view, by 2021, it will definitely remain the third largest player in Latin America,’ She said.

Sharma added that the top three manufacturers ‘took advantage of Huawei’s growing weakness,’ and Counterpoint Research attributed this to the impact of the ban on US software and components.

It is worth noting that Huawei sold its Honor sub-brand during the quarter. So it is unclear whether the decline in market share reflects this sale.

Smartphone Market Sales Decreasing

Apple and LG ranked fourth and fifth, with market shares of 5.6% and 4.6%, respectively.

Overall, shipments in Latin America in the fourth quarter fell by 10.3% year-on-year. Although Counterpoint Research emphasized the improvement from the previous quarter. It pointed out that it has recovered from the impact of the new coronavirus epidemic and regular seasonal factors.

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Tina Lu, a senior analyst, said that the market will improve in the second half of 2020, with the surge in promotional activities.

‘Smartphone shipments in 2020 dropped 19.6%. The market suffered from a supply shortage in Q1 2020, especially in Brazil, where local manufacturers also experienced parts shortages. From the end of March and through May, most of the regional demand was halted due to broad lockdowns in most LATAM countries. The market started to recover slowly after June.’

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