As you know, Huawei sold the Honor brand to save it from the US sanctions. The goal was to allow the sub-brand to continue to operate as an independent company, which should have had no problems purchasing components and installing Google services on smartphones. But it looks like the plan never worked. Honor has still not received the go-ahead to install the GSM version of Android.
Regardless, Honor has ambitious plans. Recently, the CEO of the company published a post on his Weibo page, where he told about a new development strategy, which can be described as “New Honor – a new path.”
Honor brand strategy
The company plans to continue releasing new devices within the Magic lineup and such updates will occur annually. The series will continue to be an experimental and testing ground for new technologies. The new flagships will not only be transformed externally, but will also focus on cameras, primarily with regard to the development of new image processing algorithms. The plans are to offer an “aesthetic standard” and high-quality workmanship.
And, of course, the goal is to create their own ecosystem, which will include laptops, tablets, smart displays and other smart gadgets. All of them will be able to interact with each other, increasing the comfort and convenience of working with them.
But all these are just declarative slogans. So far, independent Honor has released two smartphones, the Honor V40 5G and the Honor V40 Light Luxury Edition; which weren’t particularly impressive and still didn’t offer Google services. Let’s see what the company will end up with; whether its new products will become really strong opponents on the market, time will tell.
It is worth mentioning that earlier in the past month, George Zhao, CEO of Honor, spoke to the Chinese media about some of the challenges facing the independent company, as well as its plans for the future.
The brand is now on its way and is already in talks with AMD and Intel to supply hardware for the upcoming Honor Magicbook laptops. During the interview, George Zhao spoke about creating new teams, investing in research and development, and moving to new offices.