Sony PlayStation Studio recently released a recruitment notice, expressing that it wants to hire a head of mobile to lead PlayStation Studio’s mobile game development and advocate its vision, mission and strategy.
Also Read: Sony Sold 4.5 Million PlayStation 5 Last Year
Among the job responsibilities, we separated:
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- As the business unit leader, you will promote the vision, mission, strategy for mobile game development within PlayStation Studios and be responsible for driving the business unit commercial success and profitability.
- Build and execute against a mobile 3-5yr business plan, outlining growth targets, resources needs & KPI’s
- Manage existing mobile slate already in development while delivering against revenue and profitability goals.
Nintendo and Blizzard Have Already Moved To Mobile
In fact, many console game makers are now trying to enter the mobile gaming market. For example, Nintendo has traditionally focused on games that utilize unique elements of its consoles. But the changes in the mobile gaming market and its development in early 2010s made the console maker revise its strategy. So Nintendo president Satoru Iwata developed a special strategy for entering into the mobile games market. Since 2015, Nintendo has managed to develop a number of mobile games. Not surprisingly, some of them entered the top-downloaded games list on the iOS App Store and Google Play stores. By the way, these games even brought over US$100 million in revenue in total.
Apart from Nintendo, back in November 2020, Blizzard announced that it will bring Warcraft, StarCraft, and Overwatch to mobile.
Blizzard has also dedicated creative talent focused on delivering multiple mobile experiences in the coming years. Our franchises are well-suited for global mobile, console and PC gaming audiences.
And we’re determined to deliver compelling mobile experiences for both existing fans of our franchises and the hundreds of millions of players around the world who haven’t yet played our games.
As you can see, all major console game makers are gradually paying more attention to the mobile gaming market. In this sense, Sony PlayStation is on the right track.