Recently, MediaTek has clearly demonstrated that it has been underestimated. Its chips have long been in association with budget solutions that only allow smartphones to work more or less tolerably; and it is doomed to be in the shadow of Qualcomm. But the Taiwanese chipmaker learned from the defeat and was able to create truly usable Dimensity chips; which proved to be popular amid the growing demand for 5G smartphones.
MediaTek has managed to become the largest chipmaker in the market and has set itself the goal of conquering the United States. In an interview, Vice President Patrick Wilson stated that they are number one in Asia, Indonesia, India, the Middle East and South America. Whereas in America, devices with their chips are not very common. And the company wants to change this state of affairs.
The shortage of microcircuits will not affect MediaTek
At the same time, the top manager of MediaTek said that the lack of microcircuits does not cause them concern and it will not affect the supply of processors to customers. He assured that the shortage of chips will bypass 5G smartphones.
The scarcity of MediaTek’s flagship platforms will not be, but customers may experience a shortage of affordable or budget processors that are in use in smartphones, cars and other electronics. Among the reasons for the deficit are the trade war between the United States and China; as well as other factors.
“So far it’s been very good,” said Patrick Wilson, VP of government relations at MediaTek USA. Wilson said Taiwan-based MediaTek does not expect the chipset shortage to affect shipments of its own products to smartphone vendors like Xiaomi and Samsung, nor does it expect the situation to affect the overall sale of smartphones – including those for shiny, new 5G networks – in the coming months.
“We’re really growing a lot,” Wilson said. “MediaTek – we’re the No. 1 in Asia, we’re the No. 1 in Indonesia, India, and the Middle East and South America – we’re the No. And 1 cell phone provider in all of those other regions. But in the US we’re not. And so that’s our ambition.”
The chipset shortage will undoubtedly be a hot topic of discussion during the next few weeks as companies like Apple, Samsung, Verizon and Qualcomm report their quarterly earnings.