Apple is far behind the competition when it comes to innovation. Over the past few years, the company has not been very innovative. For instance, Apple was no less than one year behind the competition with 5G. Should we talk about other features like screen-refresh rate? The company will use a screen refresh rate above 60Hz for the first time in the iPhone 13. This is like three or more years behind the competition. However, one thing we can be certain about Apple is that when it eventually uses the technology, the output is quite good. In many cases, better than the competition. Looking at the current market / technological advancement trends, analysts are advising users not to expect anything much from iPhone 13 and iPhone 14.
After two quarters of strong iPhone 12 sales, analysts expect future sales to slow down. This may be the reason why Apple’s share price has fallen since the release of its brilliant quarterly earnings report. To make matters worse, the upgrades between the iPhone 12 – iPhone 13 – iPhone 14 may not be very significant. At least, not as significant as users will expect.
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After releasing its second-quarter financial report on April 28, Apple also hinted that its June quarter performance would slow down. Apple claims that the June quarter has fallen more than the March quarter a few years ago.
Wall Street is also not optimistic that the iPhone 13 released this year can boost iPhone sales. Barclays Bank analyst, Tim Long, said that the next two generations of iPhone sales may be weak. The past model shows that after one generation of iPhone is hot, there will be two generations of weak sales. “The foldable iPhone may arrive in 2023. iPhone 15 will be a hot sale”.
Analysts are predicting that the iPhone 15 and foldable iPhone will arrive in the same year. They also believe that Apple will make strong sales that year, 2023. Since the beginning of this year, Apple’s stock price has fallen by 1.9%, making some people call Apple’s stock “dead money.”
As of the close of the market on May 7th, Apple’s stock price rose by $0.69, an increase of 0.53%, to close at $130.21. This is a slight decrease from its $131.26 price during the session.
While analysts are certain about Apple’s low sales with the next two generations of iPhones, they are not so certain about its innovation trend. If Apple breaks the jinx and brings some innovations to the iPhone 14, it might just record good sales against popular opinion.