The US Federal Communications Commission (FCC) has issued Amazon.com Inc permission to use radars to record user movements and use the “non-contact sleep tracking” features. The new capabilities of the company’s devices are expected to improve the “sleep hygiene” of their owners.
On June 22, Amazon asked the FCC, which is responsible for radio frequency management, for permission to sell a device that uses radar. According to the data from the company’s application, the technology allows registering movements in three dimensions, allowing you to control the functions of electronics using simple gestures and movements.
According to Amazon, such an opportunity will help sedentary people, as well as those who cannot speak clearly or have “tactile” disorders. It will also allow you to monitor sleep “with high accuracy.”
Radar sleep monitoring will increase people’s “awareness” and identify potential sleep problems, the company says. While Amazon does not provide a full description of the device in its filing; it said the model will not be mobile.
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Amazon intends to track users sleep with a radar
Recently, the FCC has already issued permission to use Google radars for contactless monitoring of Pixel smartphones. It is also not the first time that Amazon has invested in the development of health monitoring and remote control devices. We are talking about both the Halo fitness bracelet and electronics control technologies using gestures. For example, it was one of the key features of the failed Fire smartphone. Something similar is mentioned in patents related to Amazon Echo smart speakers.
On July 9, Argus analyst Jim Kelleher reaffirmed a Buy rating on Amazon stock with a price target of $4,000. Kelleher’s price target suggests 7.55% upside potential. The analyst reiterated the bullish view on Amazon after Andy Jassy; who has been running Amazon’s cloud computing business, took over as the tech giant’s CEO. Additionally, the analyst sees Amazon as a possible beneficiary of the Pentagon’s decision to cancel the $10 billion JEDI contract it had earlier awarded to Microsoft.
“Amazon.com has begun a new era with Andy Jassy as CEO. Founder Jeff Bezos has transitioned to the role of executive chairman. CEO Jassy is one of the founding architects of Amazon Web Services; and, as such, has deep experience with what is by far Amazon’s most profitable business. A potential downside could emerge if Congressional action forces Amazon to divest its AWS business; but that is at best a distant threat,” commented Kelleher.