Apple App Store China has added ads to the app search page

Apple iOS 14 app store

Today, Apple’s App Store China has added ads to the app’s search results page. When users search for apps through some keywords, they can see app advertisements at the top of the search results page. Relative to regular apps, app ads use a light blue background and have an “advertisement” logo before the star rating.

Apple Search Ads (ASA) is a search advertising service launched by Apple in 2016. This feature allows developers to pay Apple to place advertisements in the App Store so that the App has the opportunity to be at the top of search results. Of course, this will attract more specific users to download the apps.

In late June, the ASA backend was able to create a bidding plan for mainland China. Advertisements in Mainland China need to go through the steps of submitting documents and completing App and account review. Currently, Apple provides 2 placements for ASA, including the top of the search results page and the hot search-recommended top for you.

Apple iOS 14.7 Beta 5 adds App Store launch page: Emphasizes “download games and apps from trusted sources”]

Some weeks ago, the iOS 14.7 and iPadOS 14.7 Beta 5 developer preview officially hit the public. The internal version number of this preview version update is 18G5063a. The new iOS 14.7 and iPadOS 14.7 updates mainly focus on the underlying performance improvements and bug fixes, as well as some other features.

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According to feedback from netizens, Apple also adds a new launch page for the App Store. This new launch page comes with the instructions 

“Welcome to the App Store. Discover and download a variety of exciting games and apps from trusted sources. Your search, browsing, purchases, and device trust values ​​may be used to provide a personalized experience, send you notifications, improve the store, and prevent fraud.”

Apple’s move clearly has a target. The company will use users’ information for special advertising. Many users do not feel comfortable with this.

The European Union seeks to restrict the power of US technology giants. Apple’s Cook claims these regulations may bring security and privacy risks to the iPhone. He also claims that the new regulation will undermine the security of the iPhone, as well as the many privacy features or privacy intrusion tags and app tracking transparency that is in the App Store.

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The iOS 14.7 Beta 5 takes care of several issues including the inability of WiFi to turn on when the WiFi SSID with special characters is active.

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