Previously, Chinese smartphone brands were just following the big names. But now, they dictate the development directions. Now, the same Chinese smartphone brands lead the global industry. In this sense, though Honor is considered to be a young brand, it already has its own deep understanding and technical accumulation of mobile photography. Just a few hours ago, the company held a special conference dedicated to mobile imaging technology. At the event, it announced a new integrated computing photography technology made for the Honor Magic 3 series.
Honor Image Engine
Honor CEO, Zhao Ming said that based on in-depth thinking on the development concept of mobile photography, Honor launches a new self-developed HONOR Image Engine.
It can heterogeneous different chip platforms, plug-in integration of chip capabilities, and maximize the capabilities of software and hardware. By deconstructing different high-level algorithms, separating the strategy engine and reconstructing the imaging process, this imaging engine can maximize the efficiency. Also, it combines the software and hardware under different platforms to integrate and create end-to-end imaging capabilities.
Relying on the HONOR image engine, it can carry out multi-dimensional and multi-modal information collection. Then, based on Honor’s powerful AI computing photography algorithm, it can create an image experience beyond the perception of the human eye. So we can say that HONOR Image Engine is both an information collection system and a computational photography platform.
Honor Magic 3 Still Exclusively Uses This Tech
Thanks to this technology, the Honor Magic 3 series realizes the fusion of color main camera + ultra-wide-angle lens. So it can break through the limitations of the ultra-wide-angle sensor commonly seen in the industry. When taking ultra-wide-angle photos, it can take two shots with the main camera and the ultra-wide-angle lens at the same time.
Subsequently, through the powerful computing power, the engine merges the two pictures with each other. The higher-pixel picture taken by the main camera will fill in the details of the central area. This can increase the central sharpness by 80% and enhance the ultra-wide-angle photo quality.
In order to avoid the blunt transition after fusion, the Honor Magic 3 series also uses an intelligent smoothing algorithm. The latter can intelligently adjust the smooth area to avoid blunt transitions, making the fused photos look more natural and smooth, as if they were originally a picture.
In addition, the Honor Magic 3 series also supports the fusion of color main camera + telephoto lens. Just like the fusion with ultra-wide angle, the sharpness of the central part of the main camera can be improved through the telephoto lens. And it can improve the image shooting sharpness of 54~94mm focal length. This greatly increases the image quality of the portrait focal length. The sharpness can be increased by up to 180%.
It is worth mentioning that Zhao Ming also said that the performance after the fusion has obvious advantages compared to the shooting effect of the iPhone 12 Pro. He also added that the Honor Magic 3 series coming with multi-camera fusion computing photography technology is not afraid of the latest iPhone 13 Pro series.
All in all, the future development direction of Honor mobile photography is to allow ordinary users to experience the creative pleasure of master photographers and complete creative expression based on individual aesthetics.
Honor Magic 3 Camera Update
By the way, a couple of days ago, the Honor Magic 3 Pro was now getting a new update. The new update continues to optimize the camera function. Furthermore, this update optimizes the communication experience and audio playback. The 505MB update adds a special mode for shooting the moon. Officially, Honor calls it “new moon mode”. When the camera is set to “moon mode”, users can aim at the moon and try it on their own.
Generally talking, camera of the Honor Magic 3 has been initially great. Particularly, the Honor Magic 3 series joined hands with IMAX ENHANCED to bring a master-level movie experience.
Honor Magic 3 Camera
Well, we have been talking about the Honor Magic 3 camera improvements. But there was no word about its hardware. The phone sports a 50MP main outsole camera with IMAX ENHANCED certification. Moreover, there are two versions. The Honor Magic 3 comes with a triple-camera module. The latter includes a 50MP main camera, a 64MP black and white balance sensor, and a 13MP wide-angle macro lens that supports laser focus.
As for the Honor Magic 3 Pro, it features a quad- camera. Like the vanilla version, the Magic3 Pro has a 50MP main camera, a 64MP black and white sensor, and a 13MP wide-angle macro lens. But there is an extra telephoto lens that supports OIS, 3.5x optical zoom, 10x hybrid zoom, and 100x digital zoom. It has an upgraded 8×8 dToF laser focus. The latter ensures a larger range of precise focus.
lastly, the Honor Magic 3 series is the first smartphone to pass the IMAX ENHANCED certification. It has cooperated with the Hollywood team to create professional-level video gameplay such as Magic-log and 3D LUT. This series also creates the first AI tone recommendation and enhanced movies.