Those who follow the fate of OnePlus know that the executive director and one of the founders, Carl Pei, left its walls last fall. After a short time, he announced the creation of his own startup Nothing, in the formation of which a number of famous personalities in the world of technology have invested. The young brand began its trip to the market with the release of the Nothing Ear headphones (1) .
“Nothing is one year old today. People say that time moves faster the older we get, but boy has this been a long and memorable year”.
The goal was to make a name for itself at first by selling an affordable headset. And it seems that the intended goal was achieved; because according to the same Karl Pei, wireless headphones are sold “like hot cakes”. The number of pre-orders has reached 320 thousand, and the company has already shipped 180 thousand of them. In total, the company plans to sell 600,000 units.
Nothing CEO and founder announced a non-competitive struggle with the new brand
To make it clear what big plans Carl Pei has, he cited sales statistics for the first iPod. According to him, in the first year, sales of the gadget amounted to 400 thousand units. The main success of Nothing is that they have proven correct in their opinion that the world is bored with the “existing landscape of consumer technologies” and there is a demand for new players with new ideas. Naturally, Carl Pei thanked the fans for their support and feedback.
Perhaps the most curious thing is that in his speech; he said that “there is a large customer who attacked us in the supply chain; trying to block access to key components”. Such an aggressive policy on the part of a competitor flatters Carl Pei and should be “a sign of respect”.
Who is this treacherous adversary, who tries to strangle the company in the bud, he did not voice. Kar Pei might well not have mentioned this moment; but he preferred to intrigue and the goal was to create an association that Nothing is the thunderstorm of the largest companies and is already considered with him. Some of the giants even tried to interrupt the successful start of the brand on the market. Whether this was the case in reality, or whether Karl Pei tries to create some noise about the brand, one can only guess.