Samsung retains second place in the tablet market in the third quarter


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In the third quarter, global tablet shipments were down 15% year-on-year. According to analysts at the Canalys agency, this applies to sales of any tablet computer in all regions of the world, with the exception of the Asia-Pacific. Although the first place in terms of sales is occupied by Apple and Samsung shipments have dropped markedly, the Korean company is still among the leaders.

Samsung remains in second place. In three months, it delivered 7.2 million tablets; in total, 37.7 million tablets were sold worldwide in the third quarter. At the same time, in the corresponding period of last year, 9.03 million Samsung tablets were sold in the world.

Samsung retains second place in the tablet market in the third quarter

In Europe, the Middle East and Africa, tablet shipments, including mini-laptops and Chromebooks, fell 27%, in mainland China 14%, North America 24% and Latin America 1%. At the same time, in the Asia-Pacific region, they soared by 23%.

When looking at the tablet market, Samsung came in second with 19.1%, followed by Apple with 40.4% of sales. In the top five, we also have Lenovo, Amazon and Huawei, the latter account for 11.3%, 7.4% and 6.6%, respectively (in quantitative terms).

At the same time, Samsung barely managed to enter the top five computer manufacturers (including tablets) – according to this indicator, it took only the fifth place after Lenovo, Apple, HP and Dell.

“Despite the end of its stellar growth streak, the tablet market remains strong; considering the long period of declines that preceded the COVID-19 pandemic,” said Canalys Analyst Himani Mukka. “After five consecutive growth quarters, all regions except Asia Pacific suffered a fall in shipments. In most of the world, demand from consumers; and to support basic education functions for younger children has slowed compared to the height of the pandemic”.

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“But due to the large device penetration gap in APAC and the region’s preference for tablets as a learning tool; demand will persist until early next year. It’s also worth noting that despite the long refresh cycles for tablets; the installed base has ballooned over the last 18 months. Even if many choose not to upgrade their tablets in the coming years; shipment volumes are set to be elevated above what was expected prior to 2020. Beyond the consumer space, commercial deployments of tablets will be an important aspect of the accelerated digital transformation that businesses undertake as economic recoveries, new workstyles and 5G deployments get underway.”

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