The Taiwanese chip manufacturer MediaTek started the MediaTek Executive Summit yesterday. At the event, we heard too much about MediaTek’s plans, its achievements, and the new products. Some of them are already out. But some still need to pass through various tests before landing in the market. Today, the firm held a brief session on its PC and Chromebook efforts. Though at the session, the company didn’t announce any new product, there still was some insight into what the firm is up to. In this regard, we should focus on the MediaTek Kompanio 1200 chipset that is going to appear on the top-notch Chromebooks.
As a reminder, the first MediaTek Kompanio 1200 debuted a year ago. It came with the model number MT8195. Then, the company announced that another model MT8192 (now called the Kompanio 820) would hit the market in Q2. The former model has been expected to appear on final products at a later date. Many people were thinking it’s late 2021. But now, we think it would be pushed back to 2022.
While it might be unfamiliar to many users, the SoC itself is quite interesting. The Kompanio 1200 uses a 6nm manufacturing process and comes with a Cortex-A78 core. Thus, it is aiming at the premium Chromebook segment, something that we’ve not seen from an ARM vendor before.
So when the company says it is designing this chip for the premium tier, it means Chromebooks that cost over $400. In other words, the Taiwanese company is going to implement the following plan. The Kompanio 1200 comes to compete with an Intel Core i3. But to succeed, it will come with new value propositions that Intel can’t. when saying this, we mean better battery life first.
Apart from the much-talked Kompanio 1200 chip, there will be a more powerful model namely the Kompanio 2000. The latter will target the Intel i7 as its opponent. But we think this model will come much later.
Also Read: MediaTek Launched Kompanio 1300t Chip For Tablets
This simply means the strategy adopted by MediaTek a few years ago is gradually becoming reality. We mean previously the company was focusing only on the less-popular brands and lower-end segments. But now it not only tries to make a tough competition to Qualcomm in the mobile segment but also to Intel and others in the tablet market. What’s next?
Anyway, before that, we will see the Kompanio 1200 inside the new Chromebooks. They ought to come in early 2022, maybe at CES.