It is expected that soon the segment of gaming smartphones will be replenished with a new product – Nubia Red Magic 7. It managed to light up in the TENAA database, which made it possible to see its design and characteristics.
In front of us is a new generation of a device that is maximally sharpened for games, which already visually demonstrates its nature and sharpness for gaming. Externally, Nubia Red Magic 7 is both similar and unlike its predecessor. At the back, they offered an aggressive exterior and broken lines; which have already become family features of gaming mobile phones. On the right side, they offered the power and game launch buttons, and on the left, the volume rocker and the game mode activation button.
On the front of the Nubia Red Magic 7, a 6.8-inch FullHD + OLED display with a refresh rate of 165 Hz was installed. Under the hood, they offered Snapdragon 8 Gen 1, 8/12/16/18 GB of RAM and 128/256/512 GB of memory; as well as a 4500 mAh battery with 165 W fast charging technology.
The Nubia Red Magic 7 is running the Android 12 operating system with the Red Magic UI shell. From the smartphone, you should expect a cooling system with a fan and a multi-module rear camera with a 64-megapixel main sensor.
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Nubia is competing in this market niche with several other manufacturers like Redmi; Redmi released its first-ever gaming smartphone, the Redmi K40 gaming version a few months ago. After a few days in the market, the company seems to know why gaming phones are not popular. According to Lu Weibing, the general manager of the Redmi brand, the company is in the gaming field to popularize it.
According to him, gaming smartphones are not popular because they are too expensive. He believes that the current sales of gaming smartphones is not large because of the price threshold. Furthermore, he claims that there is no pseudo-demand for gaming smartphones, just high prices.
Lu Weibing believes that gaming mobile phone manufacturers have problems in their direction and thinking. “The original cost is very expensive, and everyone wanted to sell for more money. This made the product deviate from the user’s needs, so we now have to go back and pull it back”. Redmi claims that it will sell no less than 1.7 million Redmi K40 gaming version this year. Recall that the total sales of gaming smartphones from all manufacturers in China is about 1.7 million.