Apple sees great potential in metaverse and is investing – Tim Cook


Tim Cook

Apple’s CEO, Tim Cook, said in a conference call on Thursday that the company has been exploring innovations and sees great potential in this area. “We’re a company dedicated to innovation. We’re always exploring new and emerging technologies, and it’s a very interesting area for us. We have 14,000 ARKit apps on the App Store, and they’re now in the millions of users. We’ve seen a lot of potential in this space and are investing accordingly,” Cook said.

apple employees

Regarding whether Apple will reconsider the layout of component suppliers, Cook said that the shortage of chips is an industry-wide problem. Faced with these challenges, Apple’s supply chain has done well. Cook sees no reason to rethink supply chains.

Metaverse is actually an idea that believes that in the future, people will use virtual reality headsets to perform many activities. This includes working, attending events, as well as for socializing. No doubt, there will be competition when meterverse properly hits the market. However, for now, Meta (Facebook) is already ahead.

Facebook’s “Metaverse Company” Project Welcomed By Investors

Horizons Workrooms is a virtual reality conference network space developed by Facebook’s London office. This product “brings billions of dollars a year.” Facebook has been investing in it for many years, hoping to develop a “metaverse” for people to communicate in cyberspace. According to The Telegraph, Facebook users with Oculus virtual reality glasses can use Horizons to hold virtual meetings on the Internet. In addition, each virtual reality cartoon character represents a user.

This may be just the beginning. According to Facebook CEO Mark Zuckerberg, Horizons may be the first step in Facebook’s transformation. It is transforming from a “social company” similar to Twitter or SnapChat to a “metaverse company.”

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Last year, Mark Zuckerberg informed investors about a very promising project. He said that the company is also working to mold itself into a “metaverse company”. If talking impressively, Facebook wants to create a virtual environment similar to Ready Player One. It will allow users to interact in a virtual space. Furthermore, this technology will be driven by companies like Facebook and other tech giants like it.

“I wanted to discuss this now so that you can see the future that we’re working towards and how our major initiatives across the company are going to map to that,” Zuckerberg said during the company’s earnings call last night. “what is the metaverse? It’s a virtual environment where you can be present with people in digital spaces. You can kind of think of this as an embodied internet that you’re inside of rather than just looking at.”

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