This February 13, the biggest stage in the world, the halftime of Super Bowl LVI, will be conquered by legends of rap and hip hop with the promise of making history among all the best shows already in existence. As is known, Snoop Dogg, Eminem, Dr. Dre, Kendrick Lamar and Mary J. Blige will be in charge of entertaining the game between the Cincinnati Bengals and Los Angeles Rams at SoFi Stadium in Los Angeles.
These five stars caused a furor when the first details of their halftime show were revealed; and, both on social networks and in the main media, they began to comment on their careers, successes and remember why they are some of the most important and wealthy artists of the music industry in the genres of rap and hip hop.
So, on the heels of announcing the artists as this year’s performers and the debut of the epic Pepsi trailer, The Call; Pepsi is delivering the unimaginable – virtual, 360-degree on-field and on-stage access for fans utilizing Verizon’s 5G technology. Today the brand introduces the Pepsi Super Bowl Halftime Show ULTRA PASS Powered by Verizon 5G Ultra Wideband; an immersive, live mobile experience that will complement the broadcast airing on NBC on February 13, 2022.
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So, this year, Pepsi is opening a portal for fans to experience Pepsi Halftime in an entirely new dimension; with an immersive, live mobile experience that brings fans into SoFi Stadium; as the show unfolds in real time as if they were standing directly on the field or the stage. The Pepsi Super Bowl LVI Halftime Show ULTRA PASS Powered by Verizon 5G Ultra Wideband is a first-of-its-kind second screen experience that enhances the broadcast viewing and brings fans everywhere closer to their favorite artists during the performance of a lifetime. The Pepsi Super Bowl Halftime Show ULTRA PASS; Powered by Verizon 5G Ultra Wideband is exclusively accessible through the Pepsi Super Bowl LVI Halftime Show app; which is free for consumers to download from the Apple App Store and Google Play Store.
“This year’s Pepsi Super Bowl Halftime Show performance is already among the most anticipated of all time; so we wanted to provide fans with an unprecedented level of access. Since most people already consume content on their mobile devices while watching the game on TV, we thought it was a great opportunity to create a new, immersive way for fans to experience the performance – as if they were on the stage or in the stadium itself – all from within our Pepsi Super Bowl Halftime Show mobile app.” said Todd Kaplan, VP of Marketing – Pepsi. “The Pepsi Super Bowl Halftime Show ULTRA PASS; Powered by Verizon 5G Ultra Wideband takes the second screen experience to a whole new level; as it will truly enhance fan engagement and participation, in what will certainly be a performance for the ages!”