Apple will release a cheaper Apple TV box in the second half of the year

Apple TV Box

Apple plans to launch a new Apple TV Box in the second half of 2022. This is coming from a popular Apple analyst, Ming-Chi Kuo. “Apple will launch a new version of Apple TV that improves cost structure in 2H22,” Kuo said. He believes that Apple’s aggressive strategy of integrating hardware, content and services will pay off. This he claims will also help the company “narrow the gap with competitors”.

Apple TV Box

The “competitors” Kuo is referring to may refer to Google’s Chromecast series, Amazon’s Fire TV series, and the Roku series. The current Apple TV 4K model, released in April 2021, is priced at $179 with 32GB of storage and $199 with 64GB of storage. The old Apple TV HD was $149 with 32GB of storage. By comparison, many streaming box competitors are priced under $50.


While the report reveals that Apple will unveil a more pocket-friendly TV box, we can only expect so much. This is because Apple will not release a TV Box as cheap as the regular boxes on the market. It may be cheaper relative to its currently available products in the market. However, it may not get anywhere near the $50 price tag.

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Apple TV box User Feedback: Problems Watching Netflix with Dolby Atmos

According to MacRumors reports, in the past few months, some Apple TV users have been complaining about problems with Dolby Atmos. Feedback reports claim that when using external speakers with an Apple TV and trying to listen to Dolby Atmos audio, the sound may be completely cut off. Users also complain that if the sound is not cut off, it will be out of sync with the video.

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While some users experienced this issue with the Apple TV app, the majority of complaints came from users on the Netflix app. Some users have found that changing audio settings and disabling Dolby Atmos completely resolve the issue.

Apple released the tvOS 15.5 Beta 4 update to developers on May 4, mainly focusing on low-level bug fixes and improvements. At the moment it is not clear if this update fixes any of the available issues. However, the tvOS 15.5 Beta 4 update for developers (19L570) is for testing purposes. The software was released 7 days after the release of the 4th beta version.

Developers can download the new tvOS 15.5 Beta by using Xcode to download a configuration file to the Apple TV. tvOS updates are typically smaller in scale and focus primarily on low-level bug fixes and improvements rather than major external-facing changes.

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