Apple is reportedly launching a new web search engine

Apple iPhone - iPhone 15 Ultra

According to an Apple Insider report, AR evangelist Robert Scoble believes that Apple will launch a new user-centric web search engine similar to Google, but not until January 2023. Rumours of Apple creating a rival to Google are nothing new, but they aren’t common either. Now, Robert Scoble has been detailing everything he thinks Apple is about to launch.


Scoble didn’t provide further details in his Twitter post. However, he did say it was based partly on conversations with sources and partly on inference. Earlier, Scoble claims that the company would unveil its “VR-based Apple Glass” at WWDC22. There is a precedent for the Cupertino firm to replace Google services. It eventually did by ditching Google Maps in favor of its own Maps, though it didn’t start well.

Also, Apple does already have a search engine that supports Siri and Spotlight. So it doesn’t seem like a big deal for the company to expand into a full universal search service to rival Google Search. If Apple launches its own universal search engine for users, it could lose a fortune. According to previous reports, Google should pay Apple $15 billion in 2021 to remain the default search engine on iOS. If accurate, the deal is equivalent to 15% to 20% of Apple’s annual profit in 2020.

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At the time, it was suggested that Google pay the fee to avoid losing its share of its default search engine to Microsoft Bing.

Apple WWDC22 hashflag icon Logo has been specially launched on Twitter

According to MacRumors, WWDC will be online again this year. However, there are a few lucky developers who will be part of the event at the Apple Park campus. Apple has shared a new “Beyond WWDC” page, listing community-led events that will take place during or after WWDC from June 6 to June 10.

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For example, the page highlights WWDC Community Week, a community-hosted event that helps developers connect with other developers at watch parties, mentor labs, community talks, hackathons, and more. Other events include Office Hours, Underdog Devs WWDC22 Watch Party, #iOSDevHappyHour IRL, but also Swift DUB DUB, DubDub Series, WWDC.playground, Extended Tokyo 2022, Devpass WWDC22 Special and more.

Additionally, the WWDC22 hashflag hashtag is now officially on Twitter with #WWDC22 hashflag. The hashflag is a small icon that appears next to the hashtag in tweets. The WWDC22 hashflag consists of Apple’s Swift icon, outlined in rainbow colours in a circle.

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