Ford Motor recently released a new video, in which Ford demonstrated headlight technology that can display various information on the road. The headlight technology can project part of the information in front of the vehicle on the road. In the video, we can see that Ford’s high-resolution headlights can illuminate the road ahead while driving. Furthermore, it can combine with the navigation system to show the road ahead when the vehicle is about to turn or pass through a special road section. The information is projected onto the road, giving the driver a certain prompting effect.
Its headlights can also alert the driver to information on the road ahead. For example, if there is an icy road ahead, the car will project a snowflake icon on the road. If the road has a speed limit, it will also project the speed limit onto the road to remind drivers not to speed. The headlights also project the width of the vehicle, which allows the driver to judge whether there is enough room for a parking space or through a gap. The technology can also assist pedestrians by showing the sidewalk in front of the vehicle if the vehicle comes to a stop. This allows nearby pedestrians to know if it is safe to cross the road.
Ford Motor officials claim that they are still experimenting with this headlight technology. As of now, the company is not sure which model of production car it will launch. However, it is most likely that this technology will land in Europe before other regions.
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Ford Motors CEO shouts to Musk: Can Tesla still launch Cybertruck?
At a press conference held on Wednesday in the United States, Ford Motor CEO, Jim Farley took the opportunity to brag about his electric pickup truck and ridicule Elon Musk. Can Tesla launch the Cybertruck? Farley called Ford’s new electric pickup, the F-150 Lightning, the company’s “flashlight”. He also calls Ford “the leader in electric pickup vehicles in the United States”. He also targeted Elon Musk, hoping that he would “take the trick and admit the truth”.
“At Ford Motors, our mission is to create an electric and digital revolution for the many, not the few,” Farley said. “I have to say, for us at Ford, this beautiful flash is in Dilbo, Michigan. Made in the U.S., it is already a leader in the electric pickup truck industry in the United States.”
Tesla released the CyberTruck, an electric pickup truck, as early as 2019. This was originally scheduled to go into production in 2021 but has repeatedly delayed production and deliveries. More recently, Musk said the model would go into production in 2023. Since Musk first announced the futuristic pickup, other automakers have taken over the market, including Rivian and GMC.
As of July, Ford has sold nearly 4,500 electric pickups. There are reports that Ford is preparing to start taking new orders for the F-150 Lightning. The company also plans to increase the price of the 2023 model by $8,500.
Is Ford capable of challenging Tesla?
Last month, Farley told industry analysts on the company’s earnings call. He strongly believes that Ford Motors is the only company capable of challenging Tesla. But while Ford is delivering more than 90 per cent more EVs in 2022 than a year earlier, the legacy automaker is still well behind Tesla, which has about 75 per cent of the U.S. EV market.
Meanwhile, the Tesla Model 3 and Model Y are the two best-selling electric cars in the U.S., with the Ford Mustang Mach-E a close second, but it’s far behind in third place. In the first quarter of 2022, Tesla delivered 46,707 Model 3s, while Ford delivered only 6,734 Mach-Es.
Still, some experts doubt Tesla can keep the “crown.” Last year, Steve Westly, an early Tesla investor and former board member, said the competition was eroding Tesla’s dominance in every way. Musk and Farley have praised each other in the past. In December, the Ford CEO congratulated Musk after he was named “Person of the Year” by Time magazine.
Musk also congratulated Ford on launching the F-150 Lightning and “embracing the electrified future.” Still, Musk has repeatedly expressed disappointment that companies like Ford and General Motors have received praise from the White House, with Tesla notably excluded.