Top 10 Apple blockbuster new product forecast in 2023


Apple is working on some products and reports of these products are finding their way into the internet. Whether it is a new feature or a new gadget, there is a lot of interest in what Apple will bring to the market. What tricks will Apple bring to you this year? We have put together the available reports on the internet to give you a preview of the blockbuster new products that are worth looking forward to this year. Our advice is that you watch the excitement and save money because Apple products do not come cheap.

Apple US Labor

1. Apple AR / VR headsets

At CES this year, major brands will still focus on the VR and AR fields. There has been decent progress in new tech related to AR/VR. Now, according to various sources, Apple will also release its first mixed-reality headset this year. In fact, Apple has been developing headset products for 7 years and its layout for headsets is at ten ears.

Initial rumours claim that this device will officially launch in 2019. However, this did not happen because its progress was not as good as expected. As a result, the launch date was delayed again and again…

According to insiders, “In order to solve several hardware and software errors, Apple decided to postpone the release until the spring conference, and plans to launch the xrOS operating system and more development resources and tools to developers at WWDC2023 in June.”

VR headsets

At the moment, these devices are with popular software developers to test third-party apps. In addition, the dedicated operating system for the device is code-named “Borealis,” while the official name will be xrOS. In terms of hardware, it will use two 8K displays, more than ten cameras and M2 chips. Although the product seems to be stumbling along the way, Apple has high hopes for it and hopes that it will become a “hot product of the year.”

This also led Bloomberg to assert that since Apple focuses all its work on the hardware development of the xrOS system and head-mounted display devices, users do not need to expect major changes in iOS 17, iPadOS 17 and macOS 14.

2. MacBook & Mac – regular upgrades with no surprises

Apple secretly held its first press conference years ago and released new MacBook Pro and Mac Mini products. The 14-inch and 16-inch new-gen MacBook Pro with M2 Pro and M2 Max chips are already official. Apple will now focus more on the iterative upgrade of the processor. The performance of the CPU and GPU as well as the battery life has been further improved. However, the overall hardware and functions are not particularly prominent. In terms of appearance, there is not much change.

In addition, the thin and light MacBook Air series may launch a 15-inch model for the first time this year. This will be the MacBook Air with the largest screen size in history. In terms of Mac, the Mac mini product line will also bring an upgrade at this event (CES). This year, we may also have a new Mac Pro with Apple’s self-developed chips for the first time. However, the appearance of the body will not change much. It will maintain the same model design as Intel processors in 2019. In terms of configuration, it may use the M2 Ultra chip.

MacBook Pro

The 24-inch iMac should wait until the M3 chip arrives before undergoing a substantial configuration upgrade. From this point of view, everyone will have to wait until the end of 2023 or early 2024 at the earliest to see the deity.

3. iPhone 15 series ushers in an epic overhaul

According to reports, the iPhone 15 series will include four models: 6.1-inch iPhone 15, 6.7-inch iPhone 15 Plus, 6.1-inch iPhone 15 Pro and 6.7-inch iPhone 15 Pro Max. Of course, there are also claims that the iPhone 15 Ultra will replace the iPhone 15 Pro Max. In addition, due to the new bill introduced by the European Union in October last year, all electronic products entering the European market must use the USB Type-C interface starting from the end of 2024. Therefore, this year’s iPhone 15 series has a considerable probability that the Lightning interface will be replaced by the USB Type-C interface.

Although the Lightning interface has brought us a cross-age experience, it is reasonable that the Lightning interface should have been retired long ago. After all, the transmission speed of USB Type-C not only far exceeds the Lightning interface, but there are not many digital products that do not support USB Type-C. Even with the USB Type-C interface, the charging speed for the iPhone 15 Pro models will be faster than the regular models.

4. Smart Island for all models

Last year, the iPhone 14 series introduces the Smart Island feature but it is available for only the Pro models. This feature can be considered to be innovative although there were serious adaptation problems at the beginning of the release of the new phone. But with time, there are now third-party apps that support the operation and display of Smart Island. Unlike what we had on the iPhone 14 series, all models in the iPhone 15 series will use the Smart Island feature.

iPhone 14 Pro Smart Island for Live Scores

Also starting with the iPhone 14 series, Apple began to allocate differentiated configurations for the basic and flagship models. According to a new report, the difference between the Pro and non-Pro models will be bigger.

5. Bionic A17 chip

According to Nikkei Asia, the iPhone 15 Pro models use the new A17 Bionic chip based on TSMC’s second-gen 3nm process. However, according to Liu Deyin, chairman of TSMC, the A17 chip mainly further improves the energy consumption ratio. Therefore, we do not expect much from this chip in terms of performance.

6. Increase RAM to 8GB

According to research firm TrendForce, the iPhone 15 Pro models will come with an increased 8GB of RAM. However, the standard model will likely continue to have 6GB of RAM as it currently does.

7. Titanium frame

According to “LeaksApplePro”, the frame of the iPhone 15 Pro models will be made of titanium instead of the stainless steel previously used. Titanium has many advantages, such as being lightweight, high hardness, anti-allergic, corrosion resistant and so on. The disadvantage is that compared to stainless steel, the price must be more expensive.

8. USB Type-C interface exclusive

“Hey, hey, you clearly said that all the iPhone 15 series will use the C port!!” Don’t worry, it’s not the kind of exclusive that everyone understands… According to Ming-Chi Kuo, the iPhone 15 Pro models will be equipped with USB ports that support at least USB 3.2. Or Type-C for Thunderbolt 3. And the Type-C on the standard iPhone 15 model may be limited to USB 2.0 speeds (hold the grass, it feels more disgusting!)…

USB Type-C

9. Solid buttons are back

Ming-Chi Kuo, a popular Apple analyst claims that the solid-state Home button introduced on the iPhone 7 will return to the iPhone 15 Pro model. This device will have a Taptic Engine that will provide tactile feedback when the user presses it. In our opinion, if the iPhone uses touch-sensitive buttons instead of physical buttons, it will not only improve the water resistance of the fuselage but also further explore the transformation of the iPhone into a non-porous one.

10. Camera enhancements

According to sources, the iPhone 15 Pro Max will use a periscope telephoto lens, which may allow the device to have at least 6x optical zoom. Nikkei Asia Review also claims that Sony has prepared a new gen image sensor for the Apple iPhone 15 series.


Apple’s first hybrid headset and the iPhone 15 Pro series will be the most anticipated products this year. The iPhone 15 series may become the iPhone that has changed the most in recent years, whether it is appearance, material or hardware. In addition, this year Apple may launch new products such as iPad, AirPods, HomePod, Apple Watch, etc. However, according to the current news, these products will not have many upgrades or changes. Which product are you most looking forward to?

Disclaimer: We may be compensated by some of the companies whose products we talk about, but our articles and reviews are always our honest opinions. For more details, you can check out our editorial guidelines and learn about how we use affiliate links.

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