Snapchat has recently announced that it has reached a major milestone of 750 million monthly active users. The announcement was made during an Investor Day held yesterday, and Snap celebrated the achievement with a post on their official website. This news comes at a time when Snapchat is experiencing an incredibly positive period. With ambitious growth prospects and a series of new innovations launched on the market.
Snapchat hits 750 million active users
Snapchat was built as an alternative to social media, providing users with a way to communicate with friends and family without the pressure to look popular or perfect. From visual communication to augmented reality, Snap Maps, Stories, Spotlight, and more, Snapchat is constantly evolving to cater to its passionate global community.
The latest innovations proposed by Snapchat include Ray Tracing, which made its debut on Lenses, starting with those of the Tiffany & Co. brand with which a strategic partnership has been formalized. Snapchat+ also made its debut last summer in the first markets and spread widely in the autumn.
In the last quarter, daily active users amounted to 375 million, which is a 17% increase from Q4 2021. Additionally, the time users spent watching Spotlight content doubled. And there were 5 billion Snaps every day. Furthermore, in just six months, Snapchat+ has acquired 2.5 million subscribers, and 3 million AR Lenses have been created by 300,000 developers. 300 million users use Map every month, and 91% of Snapchatters report being happy when using the platform.
The stated goal of Snapchat is to reach 1 billion monthly active users within the next three years. While these numbers are significantly lower than those of the competition, with Facebook having 2 billion active users every day, Snap has repeatedly stressed that their focus is on competing with themselves rather than with other social platforms.
Snapchat’s success is due to its constant efforts to improve and innovate their platform. The company is always looking for new ways to engage users, such as their recent introduction of Spotlight, which allows users to view and submit short-form video content. They have also been expanding their AR capabilities, which have become increasingly popular among users.
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Snapchat’s growth is expected to continue, and their user base is likely to expand further as the company continues to release new features and expand into new markets. With its unique approach to social media, Snapchat has built a loyal following. And it will be interesting to see what new innovations they will bring to the table in the future.
Snapchat main features:
Snapchat is a social media platform that offers several features that differentiate it from other social media platforms. Some of the main features of Snapchat include:
- Snap Map: This feature allows users to see where their friends are located on a map. Users can choose to share their location with selected friends or with all their contacts.
- Stories: Snapchat’s Stories feature allows users to post photos and videos that disappear after 24 hours. Users can add filters, stickers, and other effects to their Stories.
- Lenses: Snapchat’s Lenses feature allows users to add augmented reality filters to their selfies and videos. These filters can change the user’s appearance, add animations to the screen, and much more.
- Chat: Snapchat’s chat feature allows users to send messages to their friends. Users can also send snaps (photos or videos) directly to their friends.
- Discover: Snapchat’s Discover feature allows users to view content from media companies, celebrities, and other sources. Discover features articles, videos, and other types of content that are curated by Snapchat’s editorial team.
- Memories: Snapchat’s Memories feature allows users to save their snaps and stories to a private storage area. Users can view their saved content and share it with their friends.
- Snapstreaks: This feature encourages users to keep sending snaps to their friends by tracking the number of consecutive days they have snapped each other. A fire emoji appears next to the user’s name when they are on a snapstreak.
Snapchat is known for its ephemeral nature, with content disappearing after a set amount of time. This has made it popular among younger users, who enjoy the platform’s creative features and casual approach to social media.