The COVID-19 pandemic may be over, but the big brands are still hosting their new product launches online. The Cupertino-based Apple is no exception. This year’s Apple Worldwide Developers Conference (WWDC 2023) will be held from June 6 to 10. If you are an Apple fan, you should know that every Apple conference has a special artwork to promote it. So what will this year’s WWDC 2023 look like? There are tons of speculations and leaks pointing to the Apple XR headset.
Endless Delays Of Apple XR Headset Might Cause Drop In Curiosity
In this context, Apple analyst Ming-Chi Kuo tweeted that the mass production plan of the Apple XR headsets has been delayed by 1-2 months to the middle and late third quarter. Thus, there is every reason to believe that it may not appear at Worldwide Developers Conference as scheduled.
Because Apple isn't very optimistic about the AR/MR headset announcement recreating the astounding "iPhone moment," the mass production schedule for assembly has been pushed back by another 1-2 months to mid-to-late 3Q23. The delay also adds uncertainty to whether the new device…
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— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) March 30, 2023
He pointed out that due to the delay in mass production, this product is expected to ship only 200,000 to 300,000 units this year. This is much lower than the market forecast of 500,000. We should also mention that he predicts that the price of this product will reach $3,000 to $4,000 or more.
For Apple fans, this price may not sound high. We mean, they are ready to pay a fortune for every new iPhone Pro. So why shouldn’t they do the same for a VR headset that will change the world as we know it? But if they do, Apple won’t be competing with other big players in the market. We mean, there are already some models that cost much less and offer almost identical performance.
There is logic in his words that the product will be shipped in limited quantities. But it also means that the product is not initially aimed at profitability. Previously, we have heard that Apple’s first AR/VR headset will not be for profit but to consolidate the company’s market position and establish a solid foothold in the AR/VR market.