From HBO Max to Max: What You Need to Know About The Change

As the highly anticipated Max launch approaches, current HBO Max subscribers may question how this change will affect their streaming experience. In this comprehensive guide, we’ll dive into everything you need to know about the upcoming Max platform, from pricing to account migration and more. Get ready to maximize your streaming experience with Max!

The Official Launch Date for Max

Max, the New HBO Max

Mark your calendars, as Max is set to make its grand debut on May 23, 2023. The rebranding from HBO Max to Max will bring new features and content to the platform, including offerings from Discovery+ channels such as HGTV, Discovery Channel, and Food Network.

A New Look and Improved User Experience

Max will not only have a fresh new look but will also provide an improved user experience. Subscribers can expect enhanced performance, a simplified sign-in process, profile PINs for Adult profiles, new genre hubs, and smarter recommendations. With Max, navigating your favorite shows and discovering new content will be easier than ever.

New Content on Max

In addition to the current HBO Max content catalog, Max will also include new shows and movies from popular Discovery+ channels. This means subscribers will have access to an even more extensive library of content, including popular series like Fixer Upper, Deadliest Catch, and Dives.

Pricing Changes: What to Expect

The revamped pricing system will be one of the most significant changes for current HBO Max subscribers. Here’s a rundown of how the new pricing will work:

Current HBO Max Pricing

  • Ad-supported: $9.99 per month/$99.99 per year – 1080p resolution, no offline downloads
  • Ad-free: $15.99 per month/$149.99 per year – 4K resolution, offline downloads available

New Max Pricing Plans

  • Max Ad-Lite: $9.99 per month/$99.99 per year – 1080p resolution, no offline downloads, two concurrent streams, 5.1 surround sound quality
  • Max Ad-Free – $15.99 per month/$149.99 per year – 1080p resolution, up to 30 offline downloads, two concurrent streams, 5.1 surround sound quality
  • Max Ultimate Ad-Free – $19.99 per month/$199.99 per year – 4K resolution, up to 100 offline downloads, four concurrent streams, Dolby Atmos sound quality available

As you can see, 4K content and more offline downloads will now be exclusive to the pricier Max Ultimate Ad-Free plan. If you’re not an HBO Max subscriber, you may want to sign up to lock in the benefits before the change.

What About Current HBO Max Subscribers?

Existing HBO Max subscribers can rest easy, as they will still have access to all their current features for six months after the Max launch. This means that if you currently pay $15.99 per month for 4K streaming, then you can keep that price up until the end of this year. After that, you can either downgrade to the Max Ad-Free plan – the price will stay the same. However, you’ll lose access to 4K streaming. Alternatively, you can pay $4 per month/$40 per year more for the Ultimate Ad-Free plan.

Gizchina News of the week

Seamless Transition to Max

For most subscribers, the transition to Max should be smooth and straightforward. The interface will automatically migrate to Max, and all your account information (including subscribers, passwords, usernames, profiles, billing, and watch history) should be carried over. However, some users may need to redownload the app in case of any technical issues. Max will send an email reminder with all the information about the platform change before the launch.

Will Discovery+ Subscribers Be Migrated to Max?


Although Max will include content from Discovery+ channels, the two platforms will remain separate. Max will not migrate Discovery+ subscribers and will ensure that they continue to have access to their current content offerings. For reference, Discovery+ costs $6.99 per month for an ad-free subscription.

Max vs. Competitors

With the launch of Max, it’s important to compare it to other streaming services to ensure you’re getting the best value for your money. Here’s a quick comparison of Max and its competitors:

  • Netflix: Plans range from 17.99 per month, offering 1080p and 4K streaming options and up to four concurrent streams.
  • Hulu: Plans range from 11.99 per month, with the option to include Live TV for $64.99 monthly. Ad-supported and ad-free options are available.
  • Amazon Prime Video: Included with Amazon Prime membership (119 per year), offering 4K streaming and offline downloads.

When considering which streaming service to choose, consider the content offerings, pricing, and features best suit your needs and preferences.

Ready to Make the Switch?

If you’re excited about the Max launch and want to ensure you’re prepared for the transition, take the following steps:

  1. Review the new Max pricing plans and decide which suits your needs best.
  2. Keep an eye on your inbox for Max’s email reminder with important information about the platform change.
  3. If necessary, be prepared to download the app again to ensure a smooth migration to the new Max interface.

As a current HBO Max subscriber, you’re in an excellent position to make the most of the Max launch. With new content, improved features, and a seamless transition, Max is sure to enhance your streaming experience. Get ready for an even more enjoyable and immersive world of entertainment with Max!

Are you excited about the rebranding of HBO Max to Max? Do let us know in the comments section below.

Disclaimer: We may be compensated by some of the companies whose products we talk about, but our articles and reviews are always our honest opinions. For more details, you can check out our editorial guidelines and learn about how we use affiliate links.

Previous iQOO Pad: Specifications have been revealed
Next Xiaomi 13 Ultra Update: Fixes Abnormal Frame Rate & More