Top 10 Best-Selling Smartphones Worldwide in 2023

iPhone vs Samsung
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During the second quarter of 2023, the global smartphone market witnessed intense competition between tech giants Apple and Samsung. The latest report from Counterpoint Research, known as the Global Handset Model Sales Report, reveals the top 10 best-selling smartphones during this period. Despite a 9% year-on-year drop in smartphone sales, several models managed to capture the attention of consumers. This article takes a closer look at the best-selling brands and their popular smartphone models, while also acknowledging the growing presence of other manufacturers such as Xiaomi, Realme, OPPO, and Nothing.

Apple’s tops the best-selling Smartphone list

Apple‘s influence in the smartphone market is undeniable, and it is evident in the top 10 list of best-selling smartphones. The Cupertino-based company secured the top three positions with its latest iPhone models. Let’s explore these models in detail:

  1. Apple iPhone 14
    The base model of the iPhone 14 range, launched in September 2022, holds the first position on the list. It showcases Apple’s commitment to innovation and cutting-edge technology.
  2. Apple iPhone 14 Pro Max
    The iPhone 14 Pro Max, known for its exceptional camera capabilities and advanced features, occupies the second spot. It appeals to photography enthusiasts and power users who seek the ultimate smartphone experience.
  3. Apple iPhone 14 Pro
    Positioned at the third spot, the iPhone 14 Pro offers a balance of performance and functionality. Its sleek design and impressive performance make it a favorite among Apple enthusiasts.

best-selling smartphones

Samsung’s Presence in the Top 10 List

Samsung, a key competitor of Apple, secures a significant presence in the top 10 list, occupying five positions. Let’s take a closer look at Samsung’s best-selling smartphones during the second quarter of 2023:

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  1. Samsung Galaxy A14
    The Galaxy A14, an affordable smartphone offering from Samsung, captures the fourth position. It caters to budget-conscious consumers who seek reliable performance and essential features.
  2. Samsung Galaxy A54
    The Galaxy A54, known for its impressive display and long battery life, stands at the fifth spot. It appeals to users who prioritize multimedia consumption and extended usage.
  3. Samsung Galaxy A14 5G
    Samsung’s foray into 5G connectivity is evident with the Galaxy A14 5G, securing the sixth spot. This model combines affordability with future-proof technology, making it a popular choice among users.
  4. Samsung Galaxy S23 Ultra
    The Galaxy S23 Ultra, Samsung’s flagship model, occupies the eighth position on the list. With its exceptional camera system, powerful performance, and stunning display, it is considered one of the best smartphones of the year.
  5. Samsung Galaxy A04e
    The Galaxy A04e, another affordable offering from Samsung, captures the ninth spot. It caters to entry-level smartphone users who desire essential features at an accessible price point.
  6. Samsung Galaxy A34
    Closing Samsung’s presence in the top 10 list is the Galaxy A34. It offers a balance of performance and affordability, appealing to a wide range of consumers.
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The Growing Competition and Comparative Analysis

While Apple and Samsung tops the list, it’s important to acknowledge the increasing competition from other manufacturers. Xiaomi, Realme, OPPO, and Nothing have been making notable strides in the smartphone market. Xiaomi, in particular, has been gaining popularity with its feature-packed smartphones at competitive prices. Realme, a relatively new player, has been expanding its customer base with devices that offer excellent value for money. OPPO and Carl Pei’s Nothing have also been introducing captivating devices that cater to different segments of the market.

Understanding the Methodology

While Counterpoint Research provides valuable insights, it’s crucial for readers to evaluate the credibility of the report. Access to information regarding the methodology and sample size would enhance transparency and confidence in the findings.


The second quarter of 2023 witnessed Apple and Samsung’s stronghold in the global smartphone market. Despite a decrease in overall smartphone sales compared to the previous year, certain models managed to captivate consumers’ attention. Apple’s iPhone 14 series showcased its commitment to innovation, while Samsung’s presence in the list highlighted the popularity of its affordable Galaxy A range and the excellence of the flagship Galaxy S23 Ultra. As the smartphone market continues to evolve, consumers can expect more exciting offerings from established players like Apple and Samsung, as well as emerging brands like Xiaomi, Realme, OPPO, and Nothing.

Disclaimer: We may be compensated by some of the companies whose products we talk about, but our articles and reviews are always our honest opinions. For more details, you can check out our editorial guidelines and learn about how we use affiliate links.

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