How Google is Supporting Small Local Businesses

Google Business

Google has introduced new features to enhance the shopping experience for both merchants and customers. These updates aim to streamline product image management and offer more information about businesses.

Google Introduces “Small Business” Tag

Google Business
Image Credit: The Verge

Starting in the US, Google merchants can now designate themselves as “small businesses.” This label makes it easier for shoppers to identify local mom-and-pop-style stores. When users search for products from these merchants, they’ll notice a “small business” tag in the results. In Google Maps, these stores will be clearly marked as small businesses.

To help maintain the credibility of this attribute, Google will automatically apply it to certain listings based on factors such as web traffic, the number of store locations, and the range of products offered. Merchants retain the option to remove these attributes by adjusting their settings in Merchant Center or Business Profile.

The knowledge panel in Google Search, providing details about a business’s location and workforce size, is expanding to offer more shopping-related information. This includes features like reviews, shipping and return policies, customer service details, and promoted deals. In addition, there will be a snapshot of business information already shared in Merchant Center accounts.

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Availability and Release Date for Google Small Business Tag

These improvements will roll out this month to merchants in the US, the UK, France, Germany, Italy, Spain, India, and Brazil. Initially, the knowledge panel’s deals section will be visible to desktop users in the US only.

Product Studio: An Easy Product Image Enhancement Feature by Google Google Business

Google has also unveiled Product Studio, a powerful AI-based tool designed to help Shopping merchants enhance their product images. With Product Studio, merchants can swiftly adjust images by removing backgrounds or enhancing low-resolution pictures. Additionally, users can create new backgrounds using text-to-image prompts to personalize product images for seasonal campaigns. This tool is launching today for all Merchant Center Next users in the US and will be available via the Google & YouTube app on Shopify. To make use of this tool, you can click on this link follow easy steps on Google’s blog page.

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