Apple announced that its mixed reality headset, Vision Pro will be officially launched in all US Apple Stores and Apple’s official website on February 2nd. The company also announced that pre-orders for this device will officially start on Friday, January 19th. Apple first released the Vision Pro headset at the Worldwide Developers Conference in June last year. The official price of the 256GB version of this device in the U.S. is $3,499.
The Vision Pro has a single-eye resolution of 4K and allows users to use the headset. The knob on the side of the display switches between augmented reality (AR) and virtual reality (VR). This device is powered by Apple’s dual chips, including the M2 chip and the new R1 chip. These chips are designed to process data from built-in sensors, cameras and microphones. Users can use the headset without controllers as the device supports eye, head and hand tracking.
The Vision Pro is a revolutionary spatial computer that is set to transform how people work, collaborate, and connect. It also promises to relive good memories and provide entertainment for users. The device to hit the shelves is the 256GB storage version. This device seamlessly blends digital content with the physical world. It also unlocks powerful spatial control through the most natural and intuitive inputs possible— a user’s eyes, hands, and voice.
Spatial Computing Redefined
The Vision Pro is a groundbreaking device that offers users access to more than 1 million compatible apps across iOS, as well as new experiences that take advantage of the unique capabilities of Vision Pro. It allows users to switch between augmented reality (AR) and virtual reality (VR) seamlessly, delivering an experience that surpasses traditional 4K TV resolution for each eye.
Apple CEO Tim Cook said in today’s press release: “The era of spatial computing has arrived, and Apple Vision Pro is the most advanced consumer electronics device ever. Its revolutionary and magical user interface will redefine how we connect and create and ways of exploring.”
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Accessibility and Customization
In addition to its advanced features, the Vision Pro also caters to users with eyesight difficulties. Apple offers ZEISS Optical Inserts—Readers for $99, and ZEISS Optical Inserts—Prescription for $149. This allows users to customize their experience based on their individual needs.
Apple said that Vision Pro will come standard with two headbands, a Solo Knit Band and a Dual Loop Band. Also included in the box with the Vision Pro are
- A light seal, two different light seals
- A protective cover for the front of the device
- A polishing cloth
- A battery
- A USB Type-C charging cable
- A USB Type-C power adapter.
The Apple Vision Pro runs visionOS, Apple’s new operating system. According to the company, this system is compatible with most iPhone and iPad apps. With this system, developers do not need to put in any extra work for users to use their apps.
Market Impact and Expectations
The Vision Pro is Apple’s first new product category since the launch of the Apple Watch in 2015. While analysts do not expect the headset to drive significant revenue initially, it represents Apple’s entry into the rapidly evolving spatial computing market. The company’s innovative approach to spatial computing and its seamless integration of AR and VR are poised to set a new standard in the industry.
Final Words
The launch of the Apple Vision Pro marks a significant milestone in the evolution of spatial computing. With its advanced features, seamless integration of AR and VR, and a strong focus on user accessibility, the Vision Pro is set to redefine the way we interact with digital content and the physical world.
