Samsung surpassed Apple in mobile phone shipments in Q1 2024, securing a 20.8% market share


Samsung Galaxy S24 Ultra features

The first quarter of 2024 marked a significant shift in the global mobile phone market, as Samsung took the lead over its long-standing rival, Apple. According to Stocklytics.com, Samsung’s market share reached 20.8%, surpassing Apple’s share and claiming the top spot in global mobile phone shipments. This development is a testament to Samsung’s relentless innovation and strategic product launches, which have enabled the company to outpace its competitors.

Stocklyticsfinancial analyst, Edith Reads, said:

The introduction of the Galaxy Series 24, featuring an integrated AI system, has played a pivotal role in propelling Samsung to the forefront. This tech-driven strategy has not only elevated user experience but has also significantly fueled Samsung’s expansion.

mobile phone shipments

The Competitive Landscape

The smartphone industry has been a battleground for Samsung and Apple for over a decade. Both companies have consistently released new products, striving for supremacy in the market. The Q1 2024 results are a reflection of this ongoing competition. Samsung’s successful launch of the Galaxy Series 24 on January 31, which introduced new Galaxy AI features like live translation and transcript assist, played a crucial role in the company’s substantial lead. With over 60 million shipments, Samsung outpaced Apple’s 50.1 million iPhones during this period. Brands like Samsung, Apple, Huawei, Xiaomi, and others continuously strive to innovate. They differentiate their products and capture market share in a dynamic and fast-paced environment.

Samsung Performance

Samsung’s performance in the smartphone market during Q1 2024 was marked by a significant resurgence, with the company reclaiming its position as the world’s leading smartphone brand. Capturing over 20% market share and shipping over 60 million units, Samsung’s mobile phone shipment success was driven by the launch of the Galaxy S24 series. This flagship lineup introduced innovative AI features and garnered positive reviews, contributing to Samsung’s strong performance in the first quarter of the year.

A key factor in Samsung’s success was its strategic focus on premium phones, which proved to be more profitable for the company. The Galaxy S24 series, with its cutting-edge technology and premium design, resonated well with consumers, leading to increased market share in regions like Europe and the United States. Samsung’s emphasis on dominating the premium phone market further solidified its position as a top player in the global smartphone industry.

Samsung Galaxy S24 Ultra camera shutter lag issue

Samsung’s ability to adapt its strategies, launch innovative products, and capitalize on market opportunities showcased its resilience and competitiveness in the dynamic smartphone landscape. The positive response to its foldable phones, alongside the success of the Galaxy S24 series, underscored Samsung’s commitment to delivering high-quality, innovative devices to meet the evolving needs of consumers. With a strong performance in Q1 2024, Samsung demonstrated its prowess in the smartphone market and its capability to maintain a leading position through strategic product offerings and market positioning.

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Apple’s Performance

Apple, on the other hand, lagged significantly behind its Q1 2023 performance, where it sold over 55.4 million units. Although the company did experience a significant rise in sales in December, which allowed it to overtake Samsung as the top smartphone manufacturer with a total of 232 million units for the year, its Q1 2024 results were less impressive. The company’s mobile phone shipment for Q1 2024 is about 50.1 million units. This is a far cry from the same period of last year. The upcoming iPhone 16 series may help the company to recover.

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Despite the low shipment, Apple recorded a robust financial standing. The company reported impressive revenue and earnings that exceeded market expectations. Apple posted a revenue of $119.6 billion, up 2% year-over-year, and achieved an all-time record quarterly earnings per diluted share of $2.18, marking a 16% increase from the previous year. Notably, the company’s services business experienced significant growth, reaching $23.12 billion in sales, while iPhone revenue stood at $69.70 billion, surpassing expectations.

Despite a decline in sales in China, Apple’s overall performance was strong, with the company’s gross margin rising to 45.9% and net income reaching $33.92 billion, a 13% increase from the same period last year. Apple’s strategic focus on innovation and customer satisfaction was evident in its product lineup. This includes the successful launch of the iPhone 15 line and new products like the Apple Vision Pro.

Xiaomi and Other Competitors

Next to Apple was Xiaomi, which earned third place with a solid market share of 14.1% in Q1 2024. Transsion and OPPO followed, with market shares of 9.9% and 8.7%, respectively. Huawei, once a major player in the market, was kicked out of the top five vendors. The company’s struggles are evident in its sales figures, which sank by more than 19% year-on-year.

Xiaomi 14 Ultra
Source: Mashable

Global Smartphone Sales

The global smartphone shipments increased by 7.8% to 289.4 million units during January-March. The top five vendors are the major contributors to these sales. However, other smartphone brands control a significant market share close to 30%. This diversity in the market is a testament to the growing competition and innovation in the industry.

Future Outlook

Analysts predict a full-blown recovery of the smartphone industry later this year. Samsung and Apple should maintain their supremacy. Huawei is already making a comeback in China with 70% year-on-year growth in the first quarter. Analysts expect the Chinese brand to continue its resurgence. The company’s ability to subdue Apple’s dominance in China is a significant development. It highlights the growing importance of the Chinese market in the global smartphone landscape.

Conclusion

The Q1 2024 results mark a shift in the global mobile phone market. Samsung takes the lead over Apple. Samsung’s successful launch of the Galaxy 24 and its focus on innovation has enabled the company to outpace its competitors. Apple, although struggling in Q1 2024, should regain its footing with the release of the iPhone 16. The global smartphone industry is expected to continue its growth. Samsung and Apple should maintain their supremacy and Huawei is making a gradual comeback.

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