Windows Laptops: MediaTek and Exynos Processors Set to Shake the Market

Windows laptop

For decades, the personal computer landscape has been dominated by a single architecture: x86 processors running Microsoft‘s Windows operating system. This dominance can be attributed, in part, to the openness of both platforms, allowing third-party innovation to flourish. However, a significant shift is on the horizon with the upcoming launch of Qualcomm’s Snapdragon X Elite processors designed specifically for Windows PCs. This development, coupled with broader industry trends, suggests a future with a more diverse Windows PC ecosystem.

A New Era for Windows PCs: The Rise of Arm-Based Processors

Windows laptop - Arm-based processors

Qualcomm’s entry into the Windows PC space is not an isolated event. Rene Haas, CEO of Arm Holdings, the company whose architecture underpins the Snapdragon X Elite processors, sees this as a pivotal moment for the industry. In a recent conference call, Haas emphasized the importance of a diversified supplier base for the growth of the Windows on Arm segment.

“For the PC industry to grow, particularly the Windows on Arm segment, it’s going to be a diversification of the supplier base to provide multiple units, multiple SKUs, multiple price points, and multiple experiences for end consumers,” Haas stated.

This diversification is already taking shape. Asus’s forthcoming laptop powered by the Snapdragon X Elite exemplifies this trend. While Asus and Qualcomm are targeting the premium market with this initial offering, it’s just the first step in a larger movement. From Arm’s perspective, gaining a foothold in the PC space is the primary objective, regardless of the specific market segment.

“Everything I’m hearing says that there are going to be multiple suppliers to serve that market over the next 12 to 36 months,” Haas predicted.

This diversification has the potential to unlock several advantages for Windows PCs. Haas identified factors such as improved battery life, superior performance, and the possibility of building high-performance fanless machines as key drivers for growth. These advancements, combined with the experience gleaned from the mobile ecosystem where Arm processors are dominant, could lead to a significant shift in market share over the next few years.

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The Benefits of Arm-Based Processors

The traditional x86 architecture, while powerful, has limitations. Arm processors, on the other hand, offer several potential benefits for Windows PCs:

  • Power Efficiency: Arm processors are renowned for their superior power efficiency. This translates to longer battery life, making Arm-based laptops ideal for users who prioritize mobility.
  • Performance: Advancements in Arm architecture have narrowed the performance gap between Arm and x86 processors. For many everyday tasks, Arm processors can now deliver performance comparable to their x86 counterparts while consuming less power.
  • Fanless Design: The power efficiency of Arm processors opens the door to creating high-performance laptops that don’t require internal fans. This can lead to thinner, lighter, and quieter devices.
  • Instant On Functionality: Similar to smartphones and tablets, Arm-based PCs could offer instant-on functionality. Allowing users to resume work immediately after opening the lid.

The Road Ahead

The launch of the Snapdragon X Elite processors and the commitment from Arm suggest a future with more options for Windows PC users. Increased competition among chip manufacturers will likely drive innovation and potentially lead to lower prices. This diversification could also encourage software developers to optimize their applications for Arm architecture, further enhancing the overall user experience.

However, challenges remain. Compatibility with existing software designed for x86 processors is a crucial hurdle. While emulation technology can help bridge the gap, ensuring seamless performance for all applications will be critical for widespread adoption. Additionally, the initial wave of Arm-based Windows PCs might be targeted towards specific user segments, such as professionals prioritizing mobility. It will be interesting to see how quickly the technology matures and caters to a broader range of users.


The arrival of Qualcomm’s Snapdragon X Elite processors marks the beginning of a new chapter for Windows PCs. The potential benefits of Arm-based architecture, coupled with a more diverse supplier landscape, could lead to a more innovative and competitive PC market. While there are challenges to overcome, the future of Windows PCs appears to be one with greater choice and potentially groundbreaking advancements in performance, battery life, and design.

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