Apple’s Upcoming Foldable iPhone and Pricing Adjustments Revealed

Apple is gearing up to unveil its most daring iPhone yet - the company's first-ever foldable - and according to Bloomberg's Mark Gurman, one of the most trusted insiders on Apple's roadmap, the big reveal is locked in for around September 9.

Dubbed the iPhone Ultra by many, this device flips open like a book: compact at 5.5 inches when shut, then expanding into a massive 7.7-to-7.8-inch display that feels more like an iPad than a phone. With a starting price expected to soar past $2,000, it'll be Apple's priciest iPhone ever.

To achieve that sleek, foldable profile, Apple's making bold cuts. Face ID won't be part of the package - the tech simply doesn't fit in such a slim hinge - replaced instead by a Touch ID sensor embedded in the power button. No physical SIM slot either: this phone goes all-in on eSIM. And while flagship iPhones typically pack three cameras, this one ships with just two - a main and ultrawide lens. For a device at this price point, that's a hard pill to swallow for some.

Even with those sacrifices, hands-on testers are reportedly impressed. They're raving about how pocket-friendly it feels despite the folding design, how solid and smooth the hinge mechanism is, and how apps adapt beautifully to the larger unfolded screen with fresh iPad-inspired layouts. The missing zoom lens still stings, but overall, the sentiment leans optimistic - especially given the sheer ambition of the project.

If it delivers, this won't just be a new phone it'll mark Apple's first major leap into a new hardware category since the Vision Pro in 2023. This is a statement device. And clues suggest it's just the beginning: Apple is reportedly overhauling its retail stores this fall to spotlight a wave of smart home gadgets with screens, hinting this foldable is the opening move in a much bigger hardware expansion.