Elon Musk is pushing X into a future
run mostly by AI, and the first signs are now impossible to miss. A large part
of the trust-and-safety engineering team has been replaced by Grok.
Grok is an AI
model from xAI. This department, which once had more than a hundred people, is
down to just a few.
50% sacked
Reports from The Information
say Musk let go of
roughly half of the engineers. These were staff still working on things like spam, fake
profiles, harmful material, and organized manipulation. And
since there were only about 20 people left to begin with, losing that many makes
the impact feel even bigger. When Musk bought Twitter in 2022, there were more
than six times that number.
This fits his earlier plan from last
year, where he said X’s feed would switch to an AI-powered recommendation
system built around Grok instead of the old algorithm. If the AI can decide
what users see and how posts are ranked, Musk seems to feel he doesn’t need
many humans doing the same work.
The idea stretches beyond X, too.
Musk is working on something called Macrohard, a sort of Microsoft rival built
around AI from the start. The message is clear: automation is replacing people,
whether the world is ready or not.
The
twin engineers now steering the ship.
Running much of this shift are two
engineers from xAI, twin brothers Dima and Ievgin Soboliev. They’re 33,
originally from Ukraine, and now sit close to the top of the organisation.
After several senior AI engineers
left for OpenAI, the twins stepped forward and became deeply involved in
building and managing Grok. They’ve worked at places like Meta, Google, Apple,
and various AI startups. Inside the company, people just call them the twins,
because they almost move and think as one.
Workers say they demand long hours
and fast results. Many roles they consider unnecessary are cut without
hesitation. Around one hundred engineers are still spread across different
teams, but it’s unclear how long that number will hold.
Quick
growth, bigger risks
Musk wants X to run mostly on Grok.
Ideally, users could talk directly to the AI to customise what shows up in
their feed. If that happens, Grok becomes more than a chatbot; it becomes the
system that runs the platform itself.
But the plan has cracks. The smaller
safety team already struggles with harmful posts, and Grok is being trained to
be more creative, which makes its behaviour harder to predict. No one seems
fully in charge of balancing freedom and safety.
The layoffs have also slowed down
projects like X Money, Musk’s plan to bring banking and payments into the app.
Regulators still haven’t approved it, and the shrinking workforce has made
progress even slower.
AI might make things cheaper and
faster, but it also raises the question: who’s watching the machine?
And
more cuts came later
Earlier this year, xAI also laid off
over 500 labellers who helped train Grok. After that, photos showed mostly East
Asian employees inside the company. One engineer even claimed that he was the
only white employee left before being laid off, although that hasn’t been
proven.
Musk is building something bold,
maybe even historic. But cutting people this quickly could turn into a gamble
that either pushes X forward or sends it off the rails.