Mark Gurman from Bloomberg just shared big news about Apple's foldable iPhone. The name? Probably "iPhone Ultra." The price? Over $2,000 ($2,000+). That's a lot of money.
Key Points:
- Apple's foldable iPhone potentially named "iPhone Ultra" priced over $2,000 ($2,000+)
- Features large display and under-display sensor technology for premium positioning
- Part of broader "Ultra" expansion including camera-equipped AirPods
- OLED touchscreen MacBook Pro with M6 chips planned for late 2026 release
- Manufacturing advances include 3D-printed aluminum alloy technology exploration
Why Call It Ultra?
Apple loves putting "Ultra" on expensive stuff lately. Apple Watch Ultra is their premium watch. M2 Ultra is their fastest chip. Now iPhone gets the Ultra treatment too.
The name screams expensive. This won't be for everyone. It sits way above the regular Pro models in price and features. Today's iPhone Pro Max costs around $1,600 ($1,600) maxed out. iPhone Ultra would cost way more than that. We're talking serious luxury pricing here.
What's Special About It?
The phone has a big foldable screen. When you open it up, you get a huge display. Probably around 7 or 8 inches based on what competitors make. It uses under-display camera tech. That means no notch cutting into your screen. No Dynamic Island either. Just clean screen everywhere you look.
Some Android phones already do this. But Apple waits until tech works really well. Under-display cameras often take worse selfies. Apple probably fixed that before launching.
Other Cool Stuff Coming
Gurman talked about more than just phones. AirPods with cameras might be coming. Sounds weird but makes sense for AR stuff. Cameras help Siri understand spaces better.
A touchscreen MacBook Pro might launch late this year. It would use M6 chips. Finally gives people the touchscreen Mac they've wanted forever. The M5 chip doesn't sound that exciting though. Just a normal upgrade. Not a huge jump. Some folks might skip it and wait for M6 instead.
How They're Making It
Apple's testing new ways to build things. They're trying 3D-printed aluminum parts. Makes things faster to produce. They already switched to titanium on recent phones. New iMac colors are coming later this year. Mac mini gets better chips. Just normal updates really.
The Big Plan
Apple now sells phones at every price you can imagine. Cheap SE for budget buyers. Regular iPhones for most people. Pro for enthusiasts. Ultra for rich folks. Fancy brands do this all the time. Cheap stuff gets people hooked. Expensive stuff makes the most profit and looks impressive.
Foldables work great for Ultra branding. They cost tons to make. Engineering is super hard. Not many people want them. Perfect for showing off.
Will People Buy It?
That's the real question here. Do people actually want a $2,000+ ($2,000+) foldable iPhone? Samsung's been selling foldables for years now. They're still pretty niche. Not huge sellers. But Apple changes things. Their fans are crazy loyal. People buy whatever Apple makes. Price doesn't stop them usually.
The question isn't if it sells. It's if it sells enough. Apple probably doesn't expect millions sold. They just want to compete where Samsung and others play.
When Does It Come Out?
Nobody knows exactly when. Could be 2026. Maybe 2027. Apple takes forever making stuff perfect. They won't rush this. Too risky. It needs working flawlessly from day one. No screen problems. No hinge breaking. No bugs.
That's how Apple works. They wait. They perfect. They launch years after others. People wait for Apple's version anyway.
Foldable screens still have issues. They crease. Hinges fail sometimes. Durability worries exist. Apple won't ship until fixing everything completely.
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