The Hidden Cost of AI Is Forcing ChatGPT to Change, Google Warns

Google DeepMind CEO Demis Hassabis is keeping a close watch on the competition. He recently admitted he was surprised by how quickly OpenAI added ads to ChatGPT. As a company focused on advertising, Google is reportedly very careful when it comes to AI. As for DeepMind, there is no rush to make a big change. They want to get the balance right before making a move that could frustrate users.

Running a massive AI costs a lot of money. Hassabis thinks OpenAI might be feeling forced to look for new revenue because electricity and hardware bills are piling up. Even though ads help pay for most of the internet we use for free, Hassabis worries about how they change a product. He thinks the timing of this move is interesting. It shows just how expensive it has become to keep these smart systems running.

The real problem is trust because when you use a search engine, you are almost certain to see ads. You are looking for a product or an answer, so a sponsored link often feels natural. But an AI chatbot is different. It is designed to be a personal assistant that understands your life. If your assistant starts trying to sell you things, that trust might break. Hassabis believes that for an AI to truly serve an individual, it has to feel like it is on your side, not the side of an advertiser.

For now, Google is playing it safe. They are choosing to watch and learn from user feedback instead of jumping in headfirst. We have already seen that people don't like it when bots start recommending apps or services during a private chat. DeepMind is sticking to a steady, scientific path. They believe chasing a quick profit isn't worth losing user trust. Their focus remains on building a reliable tool for the long term.