Redmi K90 Max Launches at 399€ — Sets Sales Record in Its Price Segment
RedmiWednesday, 22 April 2026 at 15:16
The Redmi K90 Max went on sale in China on April 21, and Redmi wasted no time claiming a sales record. According to the company, the device set a new benchmark for new products in the 3,000-4,000 yuan price range within the first four hours of release. A 300 yuan launch discount on all variants drove significant initial demand.
The phone starts at 3,199 yuan (399€) for 12GB + 256GB — and the hardware justifies the attention.
Key Points
- Redmi claims K90 Max broke the sales record for new products in the 3,000-4,000 yuan segment within the first four hours of launch on April 21
- Starting price is 3,199 yuan (399€) for 12GB + 256GB — a 300 yuan launch discount applied across all variants during the first sale
- Dimensity 9500 with D2 discrete graphics chip, 6.83-inch 1.5K 12-bit OLED at 165Hz, 3,500 nits peak brightness, and 8,550mAh battery with 100W charging
- First Xiaomi Group smartphone with a built-in active cooling fan — drops internal temperature 10°C in 100 seconds, with IP66/68/69 triple water resistance
- Available in Space Silver, Shadow Black, and Sky Blue — up to 16GB LPDDR5X RAM and 1TB UFS 4.1 storage; expected to launch in India as the Xiaomi 17T
Pricing That Makes the Hardware Work
At 3,199 yuan with a launch discount, the K90 Max sits meaningfully below the K90 Pro Max — which targets the above-4,000 yuan segment — while offering the Dimensity 9500 and the built-in fan that no other Xiaomi Group phone has ever shipped. That positioning is deliberate. Redmi slotted the Max between the standard K90 and the Pro Max to capture buyers who want peak gaming performance without paying flagship imaging prices.
The 300 yuan discount during the first sale — dropping the entry variant effectively to 2,899 yuan — made the value case even harder to ignore at launch.
The Hardware Delivers What Gamers Actually Care About
The fan is the talking point, but the complete gaming package is what makes the K90 Max compelling. The 165Hz display runs 1.5K resolution simultaneously — not a trade-off between them. The 3,500Hz instantaneous touch sampling rate and 480Hz multi-finger sampling sit above most competitors at this price. The D2 discrete gaming chip handles frame interpolation, pushing supported titles to 165fps even when the game's native cap is lower.
Eight thousand five hundred and fifty milliamp hours at 100W charging means long sessions don't require a mid-day stop. Bypass charging during gaming protects battery health. The trade-off: no wireless charging — a reasonable call for a device optimized around active gaming performance.
Sales Trajectory to Watch
Four-hour records at launch are strong marketing signals but don't define a product's long-term success. The K90 Max competes in a price band with serious alternatives from OPPO, Honor, and iQOO. Its distinctives — the fan, the battery size, and the Dimensity 9500 at sub-3,500 yuan — are genuine differentiators. Sustained demand will confirm whether the launch momentum holds.
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