GoPro Is Cutting 23% of Its Workforce — 145 Jobs Gone by Year End

Wednesday, 08 April 2026 at 12:51

GoPro just announced its latest round of layoffs. About 145 employees are out — 23% of the company's 631-person headcount as of Q1 end. The cuts are expected to wrap up by the end of 2026, with a restructuring charge of $11.5 million to $15 million hitting the books across the next three quarters.

This isn't the first time GoPro has done this. It's not even the second.

Key Points

GoPro cutting approximately 145 employees — 23% of its 631-person global workforce — with completion expected by end of 2026
Restructuring charge estimated at $11.5 million to $15 million, covering severance and medical benefits
2025 full-year revenue came in at $652 million — down 19% year-over-year, with camera sell-through falling 20% to 2 million units
CEO Nicholas Woodman cited tariffs, rising storage component costs, and supply chain disruptions as key pressures
GoPro is developing AI-powered products including AI image processors as part of a broader product line expansion

This Is a Pattern, Not a One-Off

GoPro cut 15% of its workforce in August 2024. Then 26% in October 2024. Now another 23% in 2026. Each round comes with the same language — macroeconomic pressures, restructuring, path to profitability. The company keeps shrinking while the competitive landscape keeps growing.

DJI and Insta360 are explicitly named as competitive threats eating into GoPro's market share. That's a different problem from tariffs or component costs. It's a product positioning problem that layoffs alone don't solve.

The Revenue Slide Is Steep

Nineteen percent revenue decline in 2025. Camera sell-through down 20% to 2 million units. A net loss of $9.1 million in Q4 despite cutting operating costs by 26% year-over-year in that same quarter. The company cut hard and still missed profitability targets.

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GoPro shares edged up about 1% after-hours on the announcement — which tells you the market sees this as the right move even if it's an uncomfortable one. Smaller, leaner, and refocused is the implied thesis.

AI Products Are the Forward Bet

The AI image processor push is GoPro's clearest signal that it knows the hardware-only action camera model has a ceiling. Software and AI integration are where the company says it's building. Whether that translates into meaningful new revenue before the cash runs out is the question investors and employees are both watching.