UMi Fair First Impressions


umi fair review

$109.99 can get you a lot of phone these days, and the UMi Fair presents stonking value on paper. How does it feel in the hand? Find out in our UMi Fair first impressions.

If you roll back time a few years and limit yourself to just $109.99 there would be plenty of choice but you couldn’t expect so much in terms of hardware, design, build and even software. Times have changed!

The UMi Fair is a budget phone that looks like it should be priced closer to mid range phones rather than budget devices. On the design and build side we have a slim 8.4mm body (it looks thinner than those figures suggest) a 5-inch 2.5D curved glass display, well proportioned bezels and a rear fingerprint scanner set in to a soft to the touch removable rear panel.

umi fair review

Build quality is pretty good although on my model there does seem to be a slight dent in the chassis on the top edge of my sample phone, and there is a rattle coming from the physical buttons (volume and power) on the right of the device.

umi fair review

Looking around the UMi Fair you will notice that the phone doesn’t have any hardware navigation buttons and instead uses onscreen controls. This isn’t a complaint (I’m actually happy using either) but I know some users do prefer buttons on the chin.

umi fair review

Gizchina News of the week


On the rear is that fingerprint scanner and dual LED flash plus the Sony rear camera. Those LED flash are very bright and seems to have been timed well to bring a better low-light photo rather than just washing the image out. The fingerprint scanner is a nice security touch, but remember this is a budget phone so you are not getting a super fast one-touch model, instead you will need to wake the screen first (either by double tapping the screen or pressing the power button) before the finger print scanner will work.

umi fair review

Removing the rear of the phone uncovers a 2000mAh battery, dual SIM cards, and a SD card slot for 64GB cards.

umi fair review

The rest of the hardware includes a 64bit Mediatek MT6735 chipset running at 1.0Ghz, 1GB RAM, 8GB internal memory, 1280 x 720 HD display, 2 mega-pixel front camera, and an Android 5.1 system. The ROM on the UMi Fair looks stock but isn’t there are gesture controls, quick wake features and some custom icons in there.

UMi Fair hands on gallery

Of the UMi phones I’ve handled this year, the Fair does feel and look like one of the better models they have produced. It’s a nice simple and classy design, has good hardware at a low-price and the ROM is nice and clean. How will the UMi Fair after our full review? Keep posted to find out.

Thanks to Pandawill for supplying our UMi Fair review phone.

Previous It's time for drone fans to get excited! Xiaomi working on a UAV!
Next The Doogee Y100 Plus is designed with you in mind

12 Comments

  1. Joel Adames
    October 25, 2015

    I myself do requiere buttons at the chin. deal breaker stuff rigth there if there aren’t. shure thats just me i know people that do prefer on screen for a cleaner look.

  2. Raul
    October 25, 2015

    I had the Moto G last year so a phone with software buttons is not something I dislike, I really don’t know why some people think it takes space from the screen real estate, they hide when in games or watching videos, so there shouldn’t be any concerns.

    • King
      October 25, 2015

      +1

    • Tajwar
      October 25, 2015

      I do mind them when they are not back-lit, in fact on my mi3(has back light on capacitive buttons) I always turn them off because I remember where they are anyways.

  3. kutrgmap
    October 25, 2015

    Quality. That is the only thing missing I think about this model after seeing the screenshot.

    http://i.imgur.com/D6qHkrE.png

    • 3_nity
      October 28, 2015

      another crap from UMI. 😀

  4. Mark
    October 25, 2015

    I have the UMI fair and can confirm the dent on the top edge. Build quality on my device has several imperfections including the iPhone like antenna strips which are built in very irregular. The battery is labeled 2000mAh yet peeling back the sticker produces a factory labeled capacity of only 1900mAh! Operating the phone is fairly smooth however once you have opened 3+ apps the phone slows down noticeably producing delays of several seconds and general lack of responsiveness. Any questions point them my way.

    • Chickens
      October 26, 2015

      Lower battery capacity is UMi’s signature move, it would be weird if it’s not lower than advertised.

    • 3_nity
      October 28, 2015

      UMI Zero is my first and LAST phone from UMI. No more Umi on my life. Ever!

  5. Jocke
    October 25, 2015

    umi is just cheap and nothing special

    • Sander
      October 25, 2015

      Umi is a mid-player, not on Xiaomi, Meizu, Lenovo level, but for sure a step above Elephone and two between Doogee, Vkworld and the likes.

      Software out of the box is better than that amass of bugs which is elephone, build quality is also pretty nice.
      I think for the price of their devices, they do pretty allright. For sure they have to grow if they want to occupy flagships” territories. but at least they grow device after device.

  6. 3_nity
    October 28, 2015

    Crap!