China Plans To Combat Fake Beer With Digital ID


Yes that’s right fake beer! And fake liquor and wine!
The Ministry of Commerce have outlined a plan to stamp out this illegal trade in fake and often dangerous alcohol products. The idea is to give each bottle/can a digital ID while it moves through production, logistics and finally making it’s way to the shelves of the local store. A consumer then only needs to check on-line to see if the bottle of cheap wine they bought is real or not.
In theory it sounds like an excellent way to at least prevent people consuming dodgy. It won’t stop them buying it however as they would have to first buy it, take it home then check if it were real, and that’s all if they have Internet access, can be bothered doing so or even know about the program.
Another stumbling block is the fact that alcohol companies will be free to choose whether they are part of the system or not. As implementation is expected to cost a considerable amount of money the goverment don’t plan to make the system mandatory.
Back to the drawing board me thinks!

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2 Comments

  1. Joe
    January 30, 2011

    In my opinion, even legit Chinese booze is crap. Taste it. See how you feel the next morning. Next, get a bottle of imported booze and do the same thing. There is no comparison. Some of it has to do with the water they use to make the spirits. Some of it has to do with the distilling methods, storage and temperature changes. Another reason is just that they don’t know wtf they are doing period. Have you ever gone into a store in China and got a truly cold beer? NOPE? I haven’t either. Not once. Usually beer is piss warm in China. I brought to China a bottle of J. Walker from Korea and it was great – just like U.S. stock. I bought the same bottle of black label here in China and it was like drinking battery acid! Fake! Chinese standards are shit…

  2. Guest
    January 30, 2011

    In my opinion, even legit Chinese booze is crap. Taste it. See how you feel the next morning. Next, get a bottle of imported booze and do the same thing. There is no comparison. Some of it has to do with the water they use to make the spirits. Some of it has to do with the distilling methods, storage and temperature changes. Another reason is just that they don’t know wtf they are doing period. Have you ever gone into a store in China and got a truly cold beer? NOPE? I haven’t either. Not once. Usually beer is piss warm in China. I brought to China a bottle of J. Walker from Korea and it was great – just like U.S. stock. I bought the same bottle of black label here in China and it was like drinking battery acid! Fake! Chinese standards are shit…