Epic Fail: ‘Water-resistant’ phone dies on Archos CEO during demo!

In a comedy of errors, an apparently IP54 certified smartphone went dead during a demo by Archos’ own CEO!

IP54 certified devices are splash proof and not submerge-proof life other IP67 devices. Well, this is what the Archos CEO, Loic Poirier seemed to have missed.

Video: Archos Quechua 5″ Phone gives up during demo by CEO

Le directeur d‚ÄôArchos casse un smartphone cens√©… by Spi0n

Gizchina News of the week

The Quechua 5” Phone complies with the¬†IP54¬†standard. Developed to withstand the most demanding outdoor conditions. It is designed to¬†withstand splattering with water¬†from all directions as well the harmful effects of dust and sand.

While demoing Archos’ Quechua 5″ Phone, the device is seen being submerged in a jug full of water after being made to fall down from about 3-4 feet. To Poirier’s surprise, the device refused to show signs of life after being taken out from the jug.

Devices from Archos’ Quechua series are known for having robust and rugged build. Only if company CEOs read the product description before making a mess of it all…

[Source, Via]

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  1. Elias
    February 25, 2014

    I guess the phone “Quenched on him…after all its a Quencha.

  2. Freeje
    February 25, 2014

    This goes to show that you don’t have to be smart to become a CEO or is it because he’s a … never mind!

  3. junior_poa
    February 25, 2014


  4. February 26, 2014

    hahahaha…c’est la vie. I know that feel bro..what an idiot.

  5. Chico Migra√Īa
    February 26, 2014

    Quechua is an ancient language in the south of america, cool to see that, a shame the phone cant resist a glass of water

  6. February 26, 2014

    uh… Looks like somebody didn’t do the homework.

  7. CocaColaManager
    February 26, 2014

    LOL the idiot of the exhibition award goes to Loic Poirier