After having a very successful first flash sale in India on the 2nd this month, Xiaomi focused on the Indonesian market where it put the Redmi 1S up for sale today.
5,000 units of the cost-effective handset were available for purchase. Unlike the blazing 4-second sellout in India, the 5,000-strong inventory went dry in 49 minutes. This includes a claimed 42 minutes of server downtime, which cuts the sale duration to a staggering 7 minutes. Considering that Xiaomi’s only about a week old in the country, it is no mean feat.
Continuing its successful online-only model, the Redmi 1S was made available for purchase via online marketplace Lazada. Priced at IDR 1.5 million (US$128), the Redmi 1S is a direct competitor to the likes of the Motorola Moto G among other Snapdragon 400 powered phones.
A good 60k+ people registered for the sale. If you don’t remember, those looking to purchase the Redmi 1S have to sign up beforehand to be eligible for the sale. This is exactly the model Xiaomi has for the Indian market as well.
Gizchina News of the week
With a renewed focus on the international markets, Xiaomi has been aggressively pricing its phones to compete against established and rising makers alike. While the company debuted in India with the ex-flagship in the Mi 3, it surprisingly gave it a miss for the Indonesian market, opening its account with the Redmi 1S.
Read: Xiaomi Redmi 1S review
Hugo Barra mentioned that Xiaomi would be launching the Mi 4 along with other devices such as the Redmi Note in India later this year. It will be interesting to see if Indonesia gets the Mi line as well, or is kept satisfied with the more economical Redmi series. In that case, the Redmi Note should be the next stop!