Vivo officially entering Indian smartphone market

Vivo, the makers of the very good Vivo Xshot and Xplay 3S are officially headed to India in the footsteps of Xiaomi and OnePlus.

Vivo, part of BBK Communication Technology, are officially off to India. The launch line up has not been confirmed but Jacky Liao, director of Vivo Mobile India, did say that 4-5 models reading from Rs 7000 to Rs 40,000 will be in the line up.

The launch is part of a partnership with Viacom18 who will be working on marketing Vivo in India and bringing digital content such as movies and music to the phones.

Currently Vivo’s main market is China where it is said to have a 6% market share. The company also sells phones in Thailand, Indonesia, Malaysia and Myanmar.

Later this month Vivo will release their Vivo X5 Max, the worlds thinnest smartphone at only 4.75mm thick. A flagship Vivo Xplay 5S is believed to follow early next year.

[ Business-Standard ]