UMi might have been picked up by TCL

tcl umi

For those of you with a keen eye you will already have seen the similarity between the UMi eMax and certain TCL models, well the cooperation might run a little deeper.

Sources in China are now stating that TCL are on the look out to work with another phone maker to help boost overseas sales. Our sources says that TCL is less than impressed with the current Alcatel sales figures and has decided to now with with other up and coming brands.

Gizchina News of the week

So far we have already seen the UMi eMax with is an OEM TCL 3N with a redesigned battery cover, in the next few weeks we will also see the launch of the UMi eMax Mini, another rebranded TCL phone (the TCL S3).

It’s not uncommon to see phone makers diversify their phone brands, for example Lenovo have the Lenovo phone brand, Motorola and ZUK, ZTE have Nubia and Axon and now TCL have Alcatel One Touch and UMi?

Previous Guess the phone; What upcoming Chinese phone is shown in this leak?
Next IFA 2015: Lenovo PHAB Plus might be huge but it fits me like a glove


  1. csak1user
    September 4, 2015

    Panasonic also sells a rebranded eMax. I think this doesn’t mean anything.

  2. September 4, 2015

    Big news!

    • Muhammad Yasir
      September 5, 2015

      why so ?

      • September 7, 2015

        Goes to show upcoming Chinese companies (UMi) are working with the right people.

        • Chris
          September 18, 2015

          no, it shows signs of market saturation and consolidation.

  3. Chickens
    September 4, 2015

    TCL might be better off with another brand, currently UMi has problems with customer support.

    • Yeti hand
      September 4, 2015

      yeah I have heard about this 🙁

      edit: still better than elephone though AAhahahahahahaaaa

  4. Dante
    September 4, 2015


  5. Muhammad Yasir
    September 5, 2015

    GREAT !

  6. Max
    September 5, 2015

    Think this is a good match, Umi has been quite impressive with their ideas, they just need help with the execution of the idea.