Gionee Elife E8 gets rebranded as the BLU Pure XL with new lower price


blu pure xl

The Gionee Elife E8 has been on sale in China for months, but it isn’t an affordable phone at 3999 Yuan yet BLU have managed to rebrand the 2K flagship and offer it for just $350!

BLU have a long on going relationship with Gionee. It’s quite common to see Gionee phones show up with BLU branding and sold in the U.S, but this time I think customers States side really have a bargain.

While I was in Shenzhen I saw the Gionee Elife E8 selling for around 3999 Yuan which is about $630, while the exact same phone with BLU Pure XL written on it costs only $350 in the U.S.

gionee elife e8 price

Gizchina News of the week


At $350, the BLU Pure XL is one of the most affordable 2K phones on the market today, it also boasts a 24 mega-pixel main camera with Sapphire protection, 3GB RAM, 64GB memory plus room for a Micro SD card, DAC audio and a Mediatek Helio X10 chipset!

A 3500Ah battery seems a little on the small side, but with the latest Helio chips being quite efficient it might not spell the end of a long battery life. Being a true flagship there is also a fingerprint scanner on the rear of the 6-incher.

BLU are offering the Pure XL via Amazon from the 29th September, both gold and grey colour options will be on offer.

Previous Xiaomi Mi4c will launch on 22nd September
Next Huawei Honor 7 launches 21st September in Malaysia

92 Comments

  1. Steven Fox
    September 9, 2015

    Wow, another X10 phone at 2k resolution. What are those manufacturers thinking? Selling a device like that for over 600$ in China must be quite the suicide.

  2. Rob
    September 9, 2015

    Hi Andi, have you tried the E8? Haven’t been able to find a single review for it. If this is available to ship to the uk I would be interested if it’s any good that is!!

  3. Owsley_66
    September 9, 2015

    Probably the last to know, but I just saw BLU phones at Walmart here in the U.S. Based on specs over at Device Specifications, should have no problem with 4G in the U.S.

    • balcobomber25
      September 9, 2015

      Yea all of their LTE phones support ATT and Tmobile, but not all their phones have LTE.

  4. Notch
    September 9, 2015

    So the Chinese should import their mobile from USA to get it cheaper?! Crazy world!

  5. E8hffff
    September 9, 2015

    hmmm TEMPTED. Sorry Elephone taking too long on Vowney.

    Does it have NFC? Anyone find an international sale’s site as opposed to Amazon?

    • Dante
      September 9, 2015

      Yea but no international sales as of now

    • Muhammad Yasir
      September 9, 2015

      vowney is just around the corner …

  6. Wesley
    September 9, 2015

    I hope this is sold by resellers to Europe at around the same price.

  7. HBK
    September 9, 2015

    This is the correct pricing for this phone.
    Gionee had completely lost its mind with a 650$+ Pricing. (GNEE Tax i guess).
    If Blu or Gionee keeps this phone Under 400$, This will be great against OP2, Honor 7, Xiaomi Mi4c, MX5 etc.

    Waiting for launch in India. Both gionee and Blu is present in india so o guess gionee will launch this whenever they do. Hope for a good pricing.

    • Dante
      September 9, 2015

      Nothing is gonna touch the mi4c at its 250 dollars price point

      • HBK
        September 9, 2015

        True.
        My bad. Mi4c is not really a competition for this phone.
        250$ for 16gb non expandable, no fingerprint, 2gb ram im guessing. Also It must be same 13mp cam from Mi4i i guess.

        This phone will be a competition to the Mi Note i think.

  8. marcello
    September 9, 2015

    its already in Europe gionee its call allview romania (gionee) and the same phone its . X2 Soul Xtreme http://allview.ro/ http://www.emag.ro/telefon-mobil-allview-dual-sim-16-gb-4g-black-x2-soul-pro/pd/DV4XLMBBM/ almost the same price like usa

    • Dante
      September 9, 2015

      Considering your entusiasm and “greameerr” you must be romanian (also the fact that you have a romanian name-cola as your pic)

      • careeste
        September 9, 2015

        I think he is italian by his name .Marcel is a romanian name -Marcello (like Mastroianni is an italian one) .Capisci?

        • marcello
          September 9, 2015

          no ..im not romanian.. im hispanic who lives in USA

    • Dante
      September 9, 2015

      No – allwinner is for the romanio-hunagario-polonian zone – gioner has other brands for other european zones

      • careeste
        September 9, 2015

        Many companies rebrand Gionee phones and sell them to europe .Allview ,Prestigio ,Kazam and some russian one i think.

    • careeste
      September 9, 2015

      Allview x2 Soul pro it is a different phone.Your link is to an older phone not the one in the article. Gionee E8 is Allview X2 soul xtreme and Blu pure xl. Allview only rabrands gionee phones for years .You can buy older phones like x2 soul pro from emag if you re in Bulgaria ,romania or hungary but gionee e8 not yet.

  9. marcello
    September 9, 2015
    • careeste
      September 9, 2015

      439 euros the price but out of stock. I see they ship in many european countries.

      • Wesley
        September 11, 2015

        Back in stock.

  10. Ivan
    September 9, 2015

    What’s up with the new site. User experience is awful.

    • Jimmy J.
      September 9, 2015

      These parts of “trending now”, “latest news” and “more news” are really annoying for now. It is really difficult to follow all new articles. I hope they will fix it in a while. But let us wait, improvements need time.

      • Ivan
        September 9, 2015

        I understand.

        But if that’s not the “finished” product, then it is not professional at all to push into production (live) mode. Should be developed separately on a test server and applied to main site only when ready.

        There are some big blocks on top, then some smaller blocks in Latest News. Normal paging is gone. It is just next/previous.

        Then another block for Chinese cars.

        Next are big blocks for what it seems to be articles in Review category.

        More news. Wait, I completely lost the logic. Where is the paging on that more news block?

        Then again big blocks.

        At the footer: “EVEN MORE NEWS”. And the best thing is many of the news/articles are duplicate, so it gets even harder for the user to understand what is the logical order.

        Aa an UX/UI developer, I’d say the UX is completely messed up. Sorry for the long post.

        • Jimmy J.
          September 9, 2015

          I agree with all things you said. For me it is big problem, since I need an fast overview about new articles and number of comments and both are not working atm. But it has already happen, I am to tired today to complain about it. maybe tomorrow. 🙂

        • Muhammad Yasir
          September 9, 2015

          i love chinese cars but they never come to Pakistan !

    • Burs
      September 9, 2015

      I thought it was just me, but new site layout is annoying as hell to me. Give us back the old version! Why change something if no one complains? Everything was simple and clean before, but now it’s all messed up.

      • willysson
        September 9, 2015

        agreed!

  11. Steven Fox
    September 9, 2015

    Wow, another X10 phone at 2k resolution. What are those manufacturers thinking? Selling a device like that for over 600$ in China must be quite the suicide.

  12. Rob
    September 9, 2015

    Hi Andi, have you tried the E8? Haven’t been able to find a single review for it. If this is available to ship to the uk I would be interested if it’s any good that is!!

  13. Owsley_66
    September 9, 2015

    Probably the last to know, but I just saw BLU phones at Walmart here in the U.S. Based on specs over at Device Specifications, should have no problem with 4G in the U.S.

    • balcobomber25
      September 9, 2015

      Yea all of their LTE phones support ATT and Tmobile, but not all their phones have LTE.

  14. Guest
    September 9, 2015

    So the Chinese should import their mobile from USA to get it cheaper?! Crazy world!

  15. E8hffff
    September 9, 2015

    hmmm TEMPTED. Sorry Elephone taking too long on Vowney.

    Does it have NFC? Anyone find an international sale’s site as opposed to Amazon?

    • Dante
      September 9, 2015

      Yea but no international sales as of now

    • Guest
      September 9, 2015

      vowney is just around the corner …

  16. Wesley
    September 9, 2015

    I hope this is sold by resellers to Europe at around the same price.

  17. Guest
    September 9, 2015

    This is the correct pricing for this phone.
    Gionee had completely lost its mind with a 650$+ Pricing. (GNEE Tax i guess).
    If Blu or Gionee keeps this phone Under 400$, This will be great against OP2, Honor 7, Xiaomi Mi4c, MX5 etc.

    Waiting for launch in India. Both gionee and Blu is present in india so o guess gionee will launch this whenever they do. Hope for a good pricing.

    • Dante
      September 9, 2015

      Nothing is gonna touch the mi4c at its 250 dollars price point

    • Guest
      September 9, 2015

      True.
      My bad. Mi4c is not really a competition for this phone.
      250$ for 16gb non expandable, no fingerprint, 2gb ram im guessing. Also It must be same 13mp cam from Mi4i i guess.

      This phone will be a competition to the Mi Note i think.

  18. Guest
    September 9, 2015

    This comment was deleted.

    • Dante
      September 9, 2015

      Considering your entusiasm and “greameerr” you must be romanian (also the fact that you have a romanian name-cola as your pic)

    • Dante
      September 9, 2015

      No – allwinner is for the romanio-hunagario-polonian zone – gioner has other brands for other european zones

    • careeste
      September 9, 2015

      Allview x2 Soul pro it is a different phone.Your link is to an older phone not the one in the article. Gionee E8 is Allview X2 soul xtreme and Blu pure xl. Allview only rabrands gionee phones for years .You can buy older phones like x2 soul pro from emag if you re in Bulgaria ,romania or hungary but gionee e8 not yet.

    • careeste
      September 9, 2015

      Many companies rebrand Gionee phones and sell them to europe .Allview ,Prestigio ,Kazam and some russian one i think.

    • careeste
      September 9, 2015

      I think he is italian by his name .Marcel is a romanian name -Marcello (like Mastroianni is an italian one) .Capisci?

    • careeste
      September 9, 2015

      439 euros the price but out of stock. I see they ship in many european countries.

    • Wesley
      September 11, 2015

      Back in stock.

  19. Guest
    September 9, 2015

    What’s up with the new site. User experience is awful.

    • Jimmy J.
      September 9, 2015

      These parts of “trending now”, “latest news” and “more news” are really annoying for now. It is really difficult to follow all new articles. I hope they will fix it in a while. But let us wait, improvements need time.

    • Guest
      September 9, 2015

      I understand.

      But if that’s not the “finished” product, then it is not professional at all to push into production (live) mode. Should be developed separately on a test server and applied to main site only when ready.

      There are some big blocks on top, then some smaller blocks in Latest News. Normal paging is gone. It is just next/previous.

      Then another block for Chinese cars.

      Next are big blocks for what it seems to be articles in Review category.

      More news. Wait, I completely lost the logic. Where is the paging on that more news block?

      Then again big blocks.

      At the footer: “EVEN MORE NEWS”. And the best thing is many of the news/articles are duplicate, so it gets even harder for the user to understand what is the logical order.

      Aa an UX/UI developer, I’d say the UX is completely messed up. Sorry for the long post.

    • Jimmy J.
      September 9, 2015

      I agree with all things you said. For me it is big problem, since I need an fast overview about new articles and number of comments and both are not working atm. But it has already happen, I am to tired today to complain about it. maybe tomorrow. 🙂

    • Burs
      September 9, 2015

      I thought it was just me, but new site layout is annoying as hell to me. Give us back the old version! Why change something if no one complains? Everything was simple and clean before, but now it’s all messed up.

    • Guest
      September 9, 2015

      agreed!

    • Guest
      September 9, 2015

      i love chinese cars but they never come to Pakistan !

  20. Omer
    September 9, 2015

    Looks and sounds nice. Which 4G bands does it have? Can’t find it anywhere. The Gionee does not have 800/900. I hope this one does.

    Also: What’s the weight?

    • balcobomber25
      September 9, 2015

      Blu is a US company, so I would be surprised if it had 800 as that is not used in the US. Most likely it has 700/1700/1900 and maybe 1800/2600.

      • Omer
        September 9, 2015

        Chances are you’re right. However, I owned a Blu once (BLU Vivo 4.3), and that one came in two versions, one being the “international” version (but that applied to 3g, it didn’t have 4g). So who knows. In the meantime, I found out that it’s 200+ grams (that is: the Gionee is, I’m guessing the Blu is the same), so no thanx, I’ll pass.

        • balcobomber25
          September 10, 2015

          Blu sells phones in South America and a few Asian countries as well which is usually why they have an international version. It is the same thing as the E8 just different branding and different bands. 200 grams is about right for a 6 inch phone. The Note series is around 180.

          • Omer
            September 10, 2015

            “different bands”: exactly. That’s why I said: “So who knows”

  21. balcobomber25
    September 9, 2015

    Saw this the other day, found my next phone!

    • Muhammad Yasir
      September 9, 2015

      u live in the States ?

      • balcobomber25
        September 10, 2015

        Yea i moved back to the states from Thailand.

        • Muhammad Yasir
          September 10, 2015

          ohk

  22. Burs
    September 9, 2015

    6″ is what kills it for me. If it was 5″, I wouldn’t have second thoughts about it at all.

    • Muhammad Yasir
      September 9, 2015

      games look good on 6″ … take it !

      • Burs
        September 10, 2015

        Nah… 5-5,2inch max for me. Games look even better on my 48″ TV 🙂

        • Muhammad Yasir
          September 10, 2015

          u lucky

        • balcobomber25
          September 28, 2015

          For me 5.5 inch is the sweet spot it’s perfect for Videos and Gaming on the go, kind of hard to lug around a 50″ TV on the go.

  23. Muhammad Yasir
    September 9, 2015

    AMAZING !

  24. Omer
    September 9, 2015

    Looks and sounds nice. Which 4G bands does it have? Can’t find it anywhere. The Gionee does not have 800/900. I hope this one does.

    Also: What’s the weight?

    • balcobomber25
      September 9, 2015

      Blu is a US company, so I would be surprised if it had 800 as that is not used in the US. Most likely it has 700/1700/1900 and maybe 1800/2600.

    • Omer
      September 9, 2015

      Chances are you’re right. However, I owned a Blu once (BLU Vivo 4.3), and that one came in two versions, one being the “international” version (but that applied to 3g, it didn’t have 4g). So who knows. In the meantime, I found out that it’s 200+ grams (that is: the Gionee is, I’m guessing the Blu is the same), so no thanx, I’ll pass.

    • balcobomber25
      September 10, 2015

      Blu sells phones in South America and a few Asian countries as well which is usually why they have an international version. It is the same thing as the E8 just different branding and different bands. 200 grams is about right for a 6 inch phone. The Note series is around 180.

    • Omer
      September 10, 2015

      “different bands”: exactly. That’s why I said: “So who knows”

  25. balcobomber25
    September 9, 2015

    Saw this the other day, found my next phone!

    • Guest
      September 9, 2015

      u live in the States ?

    • balcobomber25
      September 10, 2015

      Yea i moved back to the states from Thailand.

    • Guest
      September 10, 2015

      ohk

  26. Burs
    September 9, 2015

    6″ is what kills it for me. If it was 5″, I wouldn’t have second thoughts about it at all.

    • Guest
      September 9, 2015

      games look good on 6″ … take it !

    • Burs
      September 10, 2015

      Nah… 5-5,2inch max for me. Games look even better on my 48″ TV 🙂

    • Guest
      September 10, 2015

      u lucky

    • balcobomber25
      September 28, 2015

      For me 5.5 inch is the sweet spot it’s perfect for Videos and Gaming on the go, kind of hard to lug around a 50″ TV on the go.

  27. Guest
    September 9, 2015

    AMAZING !

  28. Adam Irvine
    September 10, 2015

    How would someone get one of these in the UK..?

  29. Adam Irvine
    September 10, 2015

    How would someone get one of these in the UK..?