This is the start of the end of ‘Motorola’ branded phones

China’s Lenovo acquired Motorola from the mighty Google, but that didn’t change how buyers saw Motorola too much.

However, report emerging from Lenovo suggest that the Chinese company will soon be ditching the Motorola brand name.

What it’ll do instead is offer everything apart from the high-end Motorola phones under its own Vibe branding, while high-end devices will have a bit of Motorola in them.

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For that, Lenovo will use a ‘Moto by Lenovo’ tag, Chief Operating Officer Rick Osterloh reportedly revealed.

Reports also suggest that according to Osterloh, his team would be taking over all mobile operations at Motorola.

Motorola has been credited with producing the first mobile phone, and has quite a few iconic devices in its arsenal. While hardcore fans mightn’t particularly like what’s happening here, it is the way forward, at least for Lenovo who’s paid a large sum of money to acquire the brand.

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  1. VMortens
    January 8, 2016

    I guess we shouldn’t be surprised, should we?

  2. balcobomber25
    January 8, 2016

    Outside of the US and a few European countries the Moto brand died a long time ago, this isn’t really surprising news.

    • Tajwar
      January 8, 2016

      Here in Italy the motorola brand is nearly extinct(as is nokia following them) , nearly no retailer have motorola phone the only ones I see are on the carrier Vodafone and are just a bunch of moto g and moto e. If you ask people around here they are like “what they still make phonez? lol”

      • balcobomber25
        January 9, 2016

        Yea i travel around the world for work, I hardly ever see Moto phones in any of the cell phone markets (usually my first stop in a new country,). If I do see one it’s an older flip phone or the Moto E.

      • Karly Johnston
        January 9, 2016

        Kind of like BlackBerry in the US… they still make those? wat da hell is a Pirv? you trying to look up my dress?

    • Mr.Flying Zoom3rz
      January 10, 2016

      True, but the US guys defend the Moto brand as it’s the most important thing on the world. Go to AndroidAuthority and read the comments below similar articles. They’re just not right.

      • balcobomber25
        January 10, 2016

        Android Authority is in love with Moto. They are the biggest fanboys of Moto.

        • Mr.Flying Zoom3rz
          January 14, 2016

          Fair enough. That explains all.

  3. Wandering Android
    January 8, 2016

    LeMoto, Motonovo… lol

    • Brndlprq
      January 8, 2016

      Le Moto is fine.

    • Heiliger Lakewooder
      January 11, 2016

      La Moto Novo.
      Nice European flair.

  4. Βαγγώνης Σαμαρέλος
    January 8, 2016

    “How the Buyers saw Motorola”??? I was a huge fan of the company (since my RAZR xt910) and I be been waiting for decades for a good successor. Never came…… Only some plastic replicas far away from the old Motorola’s quality.

  5. Raul
    January 8, 2016

    Kinda gutted they are axing the Motorola brand, one of my personal favorite brands.

  6. Muhammad Yasir
    January 8, 2016

    as long as phones go for better performance and overall quality , i see nothing bad