Meizu’s 1st April prank is a smart bra…..


meizu smart bra

Meizu have decided to prank their followers this morning with the announcement of a Meizu Smart Bra that would go on sale for 699 Yuan.

April Fool’s day is upon us and thank yourselves lucky I forgot or I would have pranked you all good!, but Meizu haven’t forgotten and have posted ‘breaking news’ that they plan to launch a smart bra.

It seems that its only Meizu in China that think it is still funny to laugh at immature ‘boob’ jokes, as the Meizu Facebook page has wisely decided not to share the joke with their international audience.

According to the (fake) promotional data, which includes a promo video, the Smart Bra, also known as the SM BRA, has been developed with the held of Japanese massage experts and includes 38 pieces of massage data.

Isn’t this a little childish?

meizu smart bra

While this is meant to be a joke for April Fools day, aren’t bra jokes the type of thing that we all grew out of when we were 5? You could argue that Meizu only intended the joke to be seen in China, but a brand as big as they are should be wary of what news is picked up and how it can affect what international consumers will think of the brand.

It’s great to see that Meizu want to have fun with their fans, but they need to be a little more sensitive, and not alienate a specific demographic just for the giggles.

We haven’t seen what other Chinese brands have done for April 1st, but I’m sure that whatever Huawei, ZTE or even Xiaomi might pull off its going to be more tasteful and classy than this.

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40 Comments

  1. Chico Migraña
    April 1, 2016

    Come on! If you don’t post this no one outside China would know!
    It’s just a joke, I’ve seen worse like Donald Trump’s dead, was just a joke sadly 🙁

    • April 1, 2016

      It is just a joke, but it sadly shows what Meizu thinks is funny and its not very becoming of a large firm such as they.

      • balcobomber25
        April 1, 2016

        I have seen much worse from large firms like OnePlus Ladies First (Hot or Not style) campaign.

  2. Millet Air Purifier (Mi-Fan)
    April 1, 2016

    COME ON! Its april fools day damnit, every big company is creating jokes, thats the spirit of this day

      • Adam Irvine
        April 1, 2016

        Andi you so should have had someone chuck together a Photoshop render of an all new ‘GizChina’ phone launching, you could have linked to a product page in the GizChina Shop and just made it Out of Stock lol…

        On a serious note it would’ve been a good thing to do just gauge interest levels in such a device as I’m sure you have some Analytics plugged in there somewhere? 😉

        • April 1, 2016

          @Gizchina:disqus we clearly missed a trick

      • balcobomber25
        April 1, 2016

        I would rather they make jokes like this than tease fake phones that get your hopes up.

  3. Freeje
    April 1, 2016

    Toilet humor time? Smart briefs?

    • balcobomber25
      April 1, 2016

      If we were going to do toilet humor I would have just said: Elephone.

      • King
        April 1, 2016

        Elesh*t you mean!??!!! ??

  4. tauerman
    April 1, 2016

    I can’t imagine that someone could be offended by that smart bra joke.

    • Assefa Hanson
      April 1, 2016

      people are offended by everrrrryyything -_-

    • balcobomber25
      April 1, 2016

      You must not live in the US, people’s feelings get hurt over the dumbest crap here.

      • tauerman
        April 1, 2016

        No I am from Germany and very tolerant.

        • balcobomber25
          April 1, 2016

          Most of Europe is very tolerant, in the US though everyone is getting incredibly sensitive. There is very little you can joke about here without offending someone. Even the words Merry Christmas offend some to the point where cities aren’t allowed to use it…

          • ARUN SUBRAMANIAN
            April 1, 2016

            that’s surprising to know..

          • tauerman
            April 1, 2016

            Wow that’s strange

  5. Ricardo A.
    April 1, 2016

    Come on! If you don’t post this no one outside China would know!
    It’s just a joke, I’ve seen worse like Donald Trump’s dead, was just a joke sadly 🙁

    • Andi Sykes
      April 1, 2016

      It is just a joke, but it sadly shows what Meizu thinks is funny and its not very becoming of a large firm such as they.

    • balcobomber25
      April 1, 2016

      I have seen much worse from large firms like OnePlus Ladies First (Hot or Not style) campaign.

  6. Beloved Chairman Lei Jun
    April 1, 2016

    COME ON! Its april fools day damnit, every big company is creating jokes, thats the spirit of this day

    • Andi Sykes
      April 1, 2016
    • Adam Irvine
      April 1, 2016

      Andi you so should have had someone chuck together a Photoshop render of an all new ‘GizChina’ phone launching, you could have linked to a product page in the GizChina Shop and just made it Out of Stock lol…

      On a serious note it would’ve been a good thing to do just gauge interest levels in such a device as I’m sure you have some Analytics plugged in there somewhere? 😉

    • balcobomber25
      April 1, 2016

      I would rather they make jokes like this than tease fake phones that get your hopes up.

    • Yash Garg
      April 1, 2016

      @Gizchina:disqus we clearly missed a trick

  7. Guest
    April 1, 2016

    Toilet humor time? Smart briefs?

    • balcobomber25
      April 1, 2016

      If we were going to do toilet humor I would have just said: Elephone.

    • King
      April 1, 2016

      Elesh*t you mean!??!!! 😜😜

  8. balcobomber25
    April 1, 2016

    Boob jokes are still funny.

  9. tauerman
    April 1, 2016

    I can’t imagine that someone could be offended by that smart bra joke.

    • Assefa Hanson
      April 1, 2016

      people are offended by everrrrryyything -_-

    • balcobomber25
      April 1, 2016

      You must not live in the US, people’s feelings get hurt over the dumbest crap here.

    • tauerman
      April 1, 2016

      No I am from Germany and very tolerant.

    • balcobomber25
      April 1, 2016

      Most of Europe is very tolerant, in the US though everyone is getting incredibly sensitive. There is very little you can joke about here without offending someone. Even the words Merry Christmas offend some to the point where cities aren’t allowed to use it…

    • ARUN SUBRAMANIAN
      April 1, 2016

      that’s surprising to know..

    • tauerman
      April 1, 2016

      Wow that’s strange

  10. /
    April 1, 2016

    Micro sd?

  11. balcobomber25
    April 1, 2016

    Boob jokes are still funny if you don’t take them too serious….

  12. Guest
    April 1, 2016

    Micro sd?