Yet another uphill battle in UMI Touch vs iPhone 6S comparison


UMI Touch

Iconic place in the chinese mobile pond is without and doubt occupied by Apple products, specifically any iteration of the iPhone. Comparisons with the latest Apple model are bread and butter before any new handset market entrance. And UMI Touch is just around the corner, so trying to score some victories over the major rival is intensifying.

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UMI Touch can´t compete for obvious reasons in terms of sheer hardware power, but still packs some punch in some other areas. Like the fingeprint unlock, where it allegedly matches or exceeds iPhone’s speed and on top of that offers simple unlock without the need of waking up screen.

In terms of camera performance we have already seen the direct comparison between Sony IMX328 sensor in UMI Touch and iPhone 6S and that left us curious about the reality. To help us decide the company provided yet another video of camera comparisons, this time aimed at the Xiaomi.

Last but not least comes the theoretical advantage in way larger battery capacity, where hopefully the UMI touch will shine with 4000 mAh.

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Cherry on the top of course is the inevitable price comparison in the very end, where UMI Touch rules with 179.99$ official pricetag. Do we expect something like the iPhone 6S ? Not really, but the bang for the buck can be really high and we are very much looking forward to getting our paws all over the new UMI.

Previous Another batch of Elephone M3 sample photos
Next UMi issues an apology for delaying UMI Touch delivery

29 Comments

  1. MattD
    April 1, 2016

    My face at the title

    • Assefa Hanson
      April 1, 2016

      LMAO omg this killed me

    • Adam Irvine
      April 1, 2016

      Haha!

    • Tony Lee
      April 2, 2016

      nice shoot 😉

  2. balcobomber25
    April 1, 2016

    These companies need to seriously stop with the comparison videos, they make their phones look even worse.

    • Young
      April 2, 2016

      UMI needs to stop producing phone and enter into fashion industry instead.

      • balcobomber25
        April 2, 2016

        Lol. Some of their phones aren’t bad, I really liked my UMi Zero.

        • Young
          April 2, 2016

          Try over hyped UMI Rome.

          The only of their phone that is manageable is UMI emax mini.

        • mf1gt3r
          April 2, 2016

          Very few of them. Umi and Elephone are the worst. Unreliable pieces of sh#t.

          • balcobomber25
            April 2, 2016

            Ive only had two UMi’s and had good luck with both. The one Elephone I had was crap.

    • Tonyle
      April 4, 2016

      this page full of Umi staff.

  3. TheOracle
    April 1, 2016

    What’s the point? Are these guys masochists or plain stupid? The entire Android ecosystem competes with Crapple not some miniscule phone or company.

    How can people be so brainwashed by one manufacturer and one phone?

  4. G'n'T
    April 1, 2016

    Don’t think anyone is really impressed with these videos. I am looking forward to a proper review on this phone here at GizChina though.

  5. Iilir
    April 1, 2016

    Touch is so beatiful enough i think.haha

  6. Jan
    April 1, 2016

    Touch is front fingerprint? I perfer front fingerprint than back fingerprin.

    • kadir
      April 2, 2016

      then, you can buy umi iron pro

  7. Famen
    April 1, 2016

    looking forward to the review of 4000 mah!

  8. jasonx
    April 1, 2016

    Anyone got their phone shipped yet? still waiting on mine. ordered from Tomtop

  9. Stef
    April 2, 2016

    Here, let me take some deliberately bad photos using a 6s betraying an ultimate lack of understanding g of its controls or photography in general. Then let me retake those same photos using the best teqniques and light conditions possible whilst utilising my phone. How else can I “prove” that my phone has the best camera?

    What’s even funnier is that Apple hasn’t been making the best mobile cameras for some years now, I don’t get this fixation with apple products by Chinese people. Iphones are producing worse and worse quarters as the years go by, they have peaked and are on their way down, haven’t those chinese companies got the memo?

    • .
      April 2, 2016

      iPhones are still very popular in China

      • Stef
        April 2, 2016

        They’re popular everywhere, but they’re on their way down, maybe they should start betting on a different horse or at least compare their phones with a different brand for once…

    • Tonyle
      April 4, 2016

      iphone still the best smartphone in the world.

      • Stef
        April 5, 2016

        You’re out of topic. I’m talking cameras and/or sales here … reported. Be careful next time, this is not the place to troll.

  10. April 2, 2016

    Are you ok?

  11. Young
    April 2, 2016

    To believe UMI is like believing the world ended yesterday.

  12. Jone
    April 4, 2016

    I want to have umi touch because it suit to my taste interms of Design, Craftsmanship, Front Fingerprint

  13. Silina
    April 4, 2016

    it’s designed to fit perfectly in your hand, it’s built with care to ensure durability with an aesthetic appearance and feel

  14. Tolly
    April 4, 2016

    I love this phone.
    It’s absolutely surreal, really gorgeous, the ideal companion that will fit all my needs.

  15. David
    April 4, 2016

    Umi Touch is a great phone for it’s design, much better than iPhone or Galaxy, fast front fingerprint with a long lasting 4000 mAh battery, exquisite Sony Camera with a fabulous performance with it’s 3GB Memory running Android 6.0 System