UMi have just published a public statement on their community forums with formal apology for delays in deliveries of their new handset UMi Touch. Clearly not something they wanted, but at least not burying their head in the sand.
Its nothing new under the chinese sun though, we can remember even the major players having similar problems like relasease of Xiaomi 2 in 2012 or Meizu PRO 5 just last year. Foreseen and unforseen circumstances aside, seems that UMi are taking it seriously and promise filling up resellers stocks starting next week so the presale orders should be sorted out by 12th April. So the long wait for the UMi Touch phone should be over soon.
Here is the full official statement:
“Dear UMi Fans,
First of all we would like to thanks to who pre-ordered UMi TOUCH. 50,000 units was sold based on statistics of March. We feel the greatest love from you but also sorrow. This unusually large number of orders which disrupted our normal delivery schedule. We are sorry you did not receive your package as promptly as you expected. To serve you better and faster, we are already busy expanding the production including weekends and holidays.
Here we’d like to keep you update with the latest shipping dates.
1.Second bunch of production will be delivery to re-sellers in the coming week.
2.All pre-sales orders estimated to be fulfilled by 12th of April.
Again, we apologize for any inconvenience we might have caused and look forward to filling your future orders in timely manner.”