We’ve seen smaller Chinese companies do this – offer discounts/free phones in exchange of reviews. Word of mouth is what OnePlus bank upon to market their phones, and what better than a community review to spread the word?
That’s probably what’s going on in the minds of OnePlus bosses. The company will be offering 30 people a chance to get a free unit of the OnePlus 3 in exchange of a ‘comprehensive review’ under what they call ‘The Lab’ scheme.
‘The Lab’, according to OnePlus, is a community-driven effort which will ‘provide fair, honest, crowd-sourced feedback on the OnePlus 3’. Try your hand at it by applying here: https://oneplus.net/lab.
OnePlus have been experimental with their pre- and post launch exploits. Back in 2014, the brand got a lot of flak for their controversial tactics, which seem to have mellowed down since.