UMI Max showcased at the IFA 2016

The cream of the crop of the world’s gadget companies are just now gathered in Berlin, Germany for the annual IFA convention and makes sense that some chinese players are of course there too, including UMI showcasing their latest UMI Max model.

They seem pretty happy and proud with the UMI Max and feeling pretty confident that the phone comes with the perfect balance between quality materials, symmetrical design, worthy performance and high level aestethics. At least that’s the marketing PR official statement.

But even in reality the phone looks quite alright, the 5,5-inch Sharp display is hopefully a step up from the one used in UMI Super and the new 360° fingerprint scanner will be precise. And well with Helio P10 processor and Antutu scores around 45.000 points it could be a solid midrange device.

No point of listing all the UMI Max specs, because we have already covered that in tons of articles. So let’s rather take a look at the official video released directly for UMI’s presentation at the IFA 2016 and showing the UMI Max in all the glory.