ZTE to layoff 3000 workers!


ZTE, one of the largest Chinese mobile phone giants is laying off 3000 of its staff it has been revealed!

We’ve heard of problems at Meizu and LeEco in the past, and we’ve even seen small brands disappear altogether (iOcean for example), but when we think of ZTE we imagine a huge, unstoppable company, but this isn’t the case!

It has been revealed that ZTE will be slashing 3000 staff from its mobile phone business in China due to a slip in market share! Overseas staff will also be at risk of losing their jobs too as the company has given a quota of 10% to shed staff!

Gizchina News of the week


While problems at home in China are due to a shrinking market share, the layoffs in the global markets are mainly due to sanctions imposed on the company from the U.S which could make sourcing components from Microsoft and Qualcomm impossible in the future.

Interestingly, ZTE are also rumoured to be getting rid of any current employee who has applied at rivals Huawei too!

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12 Comments

  1. Wolvie
    January 8, 2017

    Hmm very curious how ZTE know which of their employees are applying for job at huawei ???

    • dref
      January 9, 2017

      I would imagine that they can’t which is the reason why they made this statement… Good old scare you employees tactic

  2. Guest
    January 9, 2017

    Hmm very curious how ZTE know which of their employees are applying for job at huawei ???

    • dref
      January 9, 2017

      I would imagine that they can’t which is the reason why they made this statement… Good old scare your employees tactic.

  3. LetsGetReal
    January 9, 2017

    ZTE – one of the biggest companies a couple of years ago with some top phones. Now… do they even have a website? Honestly!? Huawei, Xiaomi, etc., are all around us, but ZTE, nowhere to be seen. I they need to look into their management/marketing, etc.

    • dref
      January 9, 2017

      ZTE main source of revenue is network HW (like Huawei) yet they failed so far in the smartphone market as opposed to Huawei.
      ZTE made a different choice than Huawei by creating a brand for their high end devices (Nubia) as opposed to mid-range brand (honor) which combined with poor marketing led to the present results: confidential sales in both market segments… What’s more worrying about this event (lay off) is that the US are increasingly using sanctions against foreign companies and i’m pretty sure this is going to expand during Trump presidency, bad news for Chinese brands exposed on the US market like Huawei and a threat for the small businesses importing/exporting Chinese devices… Only time will tell…

      • JohnThang
        January 10, 2017

        So this all because of one damn stupid trump ?

        • dref
          January 11, 2017

          What makes you think he’s stupid? he got elected against literally everyone (press, wall street, both parties…)

  4. LetsGetReal
    January 9, 2017

    ZTE – one of the biggest companies a couple of years ago with some top phones. Now… do they even have a website? Honestly!? Huawei, Xiaomi, etc., are all around us, but ZTE, nowhere to be seen. I they need to look into their management/marketing, etc.

    • dref
      January 9, 2017

      ZTE main source of revenue is network HW (like Huawei) yet they failed so far in the smartphone market as opposed to Huawei.
      ZTE made a different choice than Huawei by creating a brand for their high end devices (Nubia) as opposed to mid-range brand (honor) which combined with poor marketing led to the present results: confidential sales in both market segments… What’s more worrying about this event (lay off) is that the US are increasingly using sanctions against foreign companies and i’m pretty sure this is going to expand during Trump presidency, bad news for Chinese brands exposed on the US market like Huawei and a threat for the small businesses importing/exporting Chinese devices… Only time will tell…

    • Guest
      January 11, 2017

      So this all because of one damn stupid trump ?

    • dref
      January 11, 2017

      What makes you think he’s stupid? he got elected against literally everyone (press, wall street, both parties…)