While it’s true that OPPO doesn’t get spoken about as often as it used to a couple of years back, it’s also worth noting that the brand has had a bit of a change of heart.
By the Find 5, OPPO was a true ‘geeks only’ brand that awarded people who tinkered around with phones. By late-2013 however, a separate company — OnePlus — was formed that took care of the niche market. That’s a story for another day, but what we’re here to talk about is how OPPO have grown as an offline brand.
OPPO sold a massive 3 million units of their svelte OPPO R9S smartphone in China, in January 2017 alone.
Testimony to that is the fact that OPPO sold a massive 3 million units of their svelte OPPO R9S smartphone in China, in January 2017 alone.
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Why this is impressive is because unlike some other fast-moving Chinese phones, the OPPO R9S doesn’t particularly fall in the ‘affordable’ segment with a price tag of 2799 Yuan ($416). Also, it isn’t the newest phone on the market after having spent a good four months already.
OPPO have been posting some impressive numbers lately, and it goes to show that with the right product and marketing, offline sales can still take you to the top.