LeEco entered India with a bang in early 2016. Since then, the phone maker has given fairĀ competition to homegrown and ChineseĀ companies — including Xiaomi.
We heard a few monthsĀ back about how LeEco was having a cash crunch. According to reports, things haven’t improved too much, and the company may have to exit India.
Gizchina News of the week
LeEco have fired 85% of their India workforce, including letting go two high-profile execs. There were reports of Atul Jain,Ā chief operating officer of smart electronics businessĀ having left the company a few weeks back, but that has indeed happened now.
According to industry insiders, the huge advertising budget (80 cr INR or $12 million per month) combined with the declining sales (which were a consequence of the demonetisation in India) have led to problems inside the company.
LeEco India chief operating officer Alex Li confirmed the exit of the two senior executivesĀ with The Economic Times, but denied any plans to exit the market.
We should hear more on this in the coming weeks.
Just too ambitious for their own good. Their product was aggressively priced but no one in the west liked their take on android not to mention it apparently had many bugs.
i still use a leeco one pro, and yes stock rom is not that great, performance is completly fine, battery sucks, no removable sd or battery make it even worse
I have the Leeco le2 x527 and put on it LineageOS as i hated the original ROM as well. But the phone is really great, it’s fast,smooth,and battery lasts all day for me, and i use the phone for about 3.5 SOT, 2 hours talk time, texting,emailing,web browsing,whatsapp,facebook,etc. I am very happy with my phone actually.
There are rumors that Leeco is about to enter on bankrupt in China no less.
What a pity! š
They should have focused only on mobile market but they tried to grow crops on sun but dug their own grave
The race is not for the swift
HTC and LG are about to crash with those flops… And they are supposedly to be big names.
RIP Le Eco..