OnePlus welcomed Amitabh Bachchan, one of India’s biggest celebrities into its family today. Mr. Bachchan, who is popularly known as Big B, is the first ever #OnePlusStar.
Amitabh Bachchan tweeted about his partnership with OnePlus earlier today. Associating with one of India’s finest superstars will put out a positive message for India’s tech-savvy mobile phone users.
OnePlus built up suspense around the hashtag with tweets like these.
The Chinese company has been shunting out smartphones at a consistent pace with high regard to quality and user experience. Despite some hiccups in older models, their latest release, the OnePlus 3T is rated as the best smartphone in most markets it ships to.
The decision to rope in Mr. Bachchan as the brand ambassador is in line with the credibility the Chinese manufacturer holds today. Mr. Bachchan expressed his thoughts about the association with OnePlus, “It gives me immense pleasure to be working with the most exciting technology brand in India, OnePlus, a truly disruptive technology company known for its premium quality and craftsmanship.”
OnePlus India was very particular about naming Mr. Bachchan as the first #OnePlusStar – hinting that more could follow.