Xiaomi seems to have another hit on its hands over in the Indian market. According to the company’s managing director in the country, more than 250,000 units of the Redmi 4A were sold in four minutes in the phone’s first sale in India. For those unaware, Xiaomi follows a flash sale model in the world’s second most populous country wherein its devices are made available once every couple of weeks. Each sale lasts until stocks last, and given the popularity of Xiaomi’s phones in the country, these sales don’t exactly last very long.
Amazon.in, the official sales partner for the device other than Mi.com, saw up to 5 million hits per minute from people interested in the Redmi 4A, with up to 1,500 orders getting placed every second. More than a million consumers also showed interest in the phone since it was announced for India, although it’s clear not everyone managed to get their hands on the device.
The Redmi 4A’s impressive sales number trumps the Redmi 3S Prime’s, 90,000 units of which were sold in 8 minutes. It’s also better than the Redmi Note 4’s – it had taken 10 minutes for a similar number of Note 4 units (as the Redmi 4A) to be sold to consumers. The Note 4 does, however, hold the crown for achieving a million sales in record time, although the Redmi 4A might just surpass the fourth-generation Redmi Note in the near future if we are to go by its initial popularity.
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For those wondering why the Redmi 4A is such a huge hit: It’s one of the most feature-packed phones Xiaomi has launched in India under Rs. 6,000 (roughly $91). Our review has more details on how the device changes the game for ultra-affordable smartphones.
Were you one of the lucky ones to get their hands on the Redmi 4A in India?
— Manu Kumar Jain (@manukumarjain) March 23, 2017